Kenny Smithnanic, AVP, e-Commerce at Mint Mobile/Ultra Mobile, is going all in with online quizzes. He explains why they are such a useful tool for brands in this short clip. Listen to the full interview with Kenny: Spotify Podcasts: https://spoti.fi/3AOdXKo Apple Podcasts: https://apple.co/3aC8ITr YouTube: https://youtu.be/GACgrrtdMYw This is a clip from Up Next in Commerce, the #1 show for commerce teams, executives, and entrepreneurs. Up Next in Commerce is created by Mission.org and brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Kenny Smithnanic, AVP, e-Commerce at Mint Mobile/Ultra Mobile, is the king of Twitter threads that dive deep into the world of consumer psychology. What is Kenny prescribing and how did he become interested in the first place? Watch to find out. Listen to the full interview with Kenny: Spotify Podcasts: https://spoti.fi/3AOdXKo Apple Podcasts: https://apple.co/3aC8ITr YouTube: https://youtu.be/GACgrrtdMYw This is a clip from Up Next in Commerce, the #1 show for commerce teams, executives, and entrepreneurs. Up Next in Commerce is created by Mission.org and brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Carter Jensen, Senior Manager of Global eCommerce at General Mills, explains how large brands like his decide when to push a DTC strategy with one of its brands. Listen to the full interview with Carter: Spotify Podcasts: https://spoti.fi/3OZ3fVV Apple Podcasts: https://apple.co/3P7ipIM YouTube: https://youtu.be/yjHd_-GhLBI This is a clip from Up Next in Commerce, the #1 show for commerce teams, executives, and entrepreneurs. Up Next in Commerce is created by Mission.org and brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

In the past, DTC might have meant just setting up a website to sell straight to customers. But times have changed, and so too has the definition of DTC. Carter Jensen, Senior Manager of Global eCommerce at General Mills, explains here. Listen to the full interview with Carter: Spotify Podcasts: https://spoti.fi/3OZ3fVV Apple Podcasts: https://apple.co/3P7ipIM YouTube: https://youtu.be/yjHd_-GhLBI This is a clip from Up Next in Commerce, the #1 show for commerce teams, executives, and entrepreneurs. Up Next in Commerce is created by Mission.org and brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce