Show notes
Must-Know SaaS Metrics | CAC and CLV | Episode 10In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business: Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV)I’ll episode I’ll explore how you can use both to better understand performance at a business level.Got Questions? Then get in touch over at www.danielmurraymarketing.comChapters. Why you need metrics in your commercial plan Breaking down those metrics Customer Acquisition Cost (CAC) How to calculate CAC Customer Lifetime Value (CLV) Calculating CLTV Key TakeawayReferences and Resourceshttps://www.xandermarketing.com/saas-marketing/https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/https://neilpatel.com/blog/customer-acquisition-cost/https://www.youtube.com/watch?v=orzsmq2_oXUhttps://www.saastock.com/wp-content/uploads/2020/02/SaaS-Marketing-eBook.pdf-Ends -

