Untapped Marketing
Untapped Marketing
Daniel Murray
Must Know SaaS Metrics for your Business Strategy | CAC and CLV | Episode 10
11 minutes Posted May 6, 2021 at 10:02 pm.
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Must-Know SaaS Metrics | CAC and CLV | Episode 10
In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
I’ll episode I’ll explore how you can use both to better understand performance at a business level.
Got Questions? 
Then get in touch over at www.danielmurraymarketing.com
Chapters.
Why you need metrics in your commercial plan 
Breaking down those metrics 
Customer Acquisition Cost (CAC)
How to calculate CAC 
Customer Lifetime Value (CLV)
Calculating CLTV
Key Takeaway
References and Resources
https://www.xandermarketing.com/saas-marketing/
https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/
https://neilpatel.com/blog/customer-acquisition-cost/
https://www.youtube.com/watch?v=orzsmq2_oXU
https://www.saastock.com/wp-content/uploads/2020/02/SaaS-Marketing-eBook.pdf
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