Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.