Some of the most successful people in the world have this trait in common - the desire to constantly do better. But negative emotions can pop up when we reflect on how we can improve, causing us to often avoid it entirely. If others aren’t honest in their feedback & we aren’t being honest with ourselves either, then who the heck is going to help us improve? In this episode, I talk through where these emotions come from & why it’s important to unpack it so we can simply focus on how to be better.