Unleashing YOUR Great Work
Unleashing YOUR Great Work
Dr. Amanda Crowell
If you’re tired of hustle culture and ready to do the work that actually matters to you, you’re in the right place. Unleashing Your Great Work is hosted by Dr. Amanda Crowell, cognitive psychologist and author of Great Work (now in its second edition!). Each episode explores what it really takes to get started, keep going, and build a life that’s powered by your Great Work. With honest conversations, inspiring stories, and practical tools, this show helps you reconnect with your purpose, protect your energy, and build a life powered by YOUR Great Work.
Rejection Resilience: How Alice Draper Makes Publicity Accessible
In this episode of Unleashing Your Great Work, Amanda sits down with Alice Draper, founder of Hustling Writers and host of the award-winning podcast My Rejection Story. Alice is on a mission to make publicity accessible by helping creators and entrepreneurs build what she calls rejection resilience.Alice shares her personal story of caregiving during the pandemic, facing loss, and discovering that life becomes richer when we stop self-rejecting. She explains how rejection shows up in our brains as real pain, why building a “rejection muscle” is essential, and how community makes the process of visibility more sustainable.You’ll learn:Why we regret the risks we never take more than the ones that didn’t work outHow to build rejection resilience through small, low-stakes experimentsWhy publicity is less about hustle and more about collaborationThe surprising “fake assistant” hack to pitch with less fearHow partnerships and platform-specific collaborations can grow your reachIf you’ve been holding back from pitching, posting, or putting yourself out there, this conversation will give you both courage and concrete strategies.RESOURCES:Download the first chapter of Great Work Free: http://greatworkfreechapter.comConnect with Alice on LinkedIn! https://www.linkedin.com/in/alice-m-draper/Connect with Alice on Instagram! https://www.instagram.com/alicedraper/ Alice’s pitch templates: http://hustlingwriters.com/templateMy Rejection Story podcast: https://pod.link/1765721680 BIO:Alice is the founder of the podcast booking company, Hustling Writers and the host of the award-winning podcast "My Rejection Story". She is on a mission to make publicity accessible by reframing rejection. Alice has secured her clients on countless podcasts, including most of the top 0.5% shows.Some of her favorite things include strong coffee, affordable travel hacks, and deep connections. She detests small talk, waking up early, and unnecessary jargon.
Sep 23, 2025
40 min
Slaying Procrastination with Brain Science: Robin J. Emdon on Lifestyle Freedom
In this episode of Unleashing Your Great Work, Amanda sits down with Robin J. Emdon, host of the Goal Busters Podcast and creator of Get Resultsology: The Science of Getting Stuff Done.Robin shares his personal journey from selling souvenirs in a family business, to training with Tony Robbins, to a face-palm realization that chronic procrastination had cost him years of momentum. What began as a personal struggle became a deep dive into the science of procrastination, leading to his system for helping solopreneurs achieve up to 33% more of their goals, without burning out.You’ll learn:The difference between occasional and chronic procrastinationHow procrastination erodes self-trust and confidenceWhy awareness is the first step to changeHow brain science (limbic system vs. prefrontal cortex) shapes our productivityWhy external accountability is the hidden key to lasting momentumIf you’ve ever said, “I’ll do it tomorrow,” this conversation will give you practical tools to reclaim your time, your goals, and your Great Work.RESOURCES:Download the first chapter of Great Work Free: http://greatworkfreechapter.comGet your full copy of Great Work and the Great Work journal: https://www.amandacrowell.com/great-workSkyrocket your productivity and kick procrastination to the curb with Robin's free book: reallyusefultips.comA free 5-day challenge to help you get started: skyrocketyourproductivitychallenge.comBIO:Robin J. Emdon, aka The Procrastination Slayer, is the creator of GetResultsology® – The Science of Getting Stuff Done! and host of the GoalBusters podcast (100+ episodes). His journey from chronic procrastinator to accountability coach began with a face-palm moment in 2019: despite being a trained life coach, it had taken him ten years to finish a six-year home-study degree — stalled by years of procrastination. That embarrassing realization sparked a three-year deep dive into academic studies and science-backed books on the topic.Based in South Devon, England, Robin now helps solopreneurs, creatives, and independent professionals achieve up to 33% more of their goals through brain-based strategies, accountability, and his momentum formula: Do it today. Profit tomorrow. Repeat!
Sep 9, 2025
46 min
From Curiosity to Legacy: Ha Nguyen's Global Journey of Great Work
In this inspiring conversation, Amanda sits down with Ha Nguyen, a global storyteller, entrepreneur, and Chief Growth Officer at Leaders Square. Ha shares his remarkable journey from growing up in rural Vietnam to studying in the United States, returning home against all advice, and building a life dedicated to connection, wisdom, and impact.In this episode, they explore: How a desire to inspire during the pandemic sparked over 1,200 interviews across 83 countries.The life lessons drawn from leaders, record-breakers, and everyday change-makers.Why knowing your strengths and weaknesses is the foundation for meaningful contribution.The importance of acting now instead of waiting for the “right time.”How his latest platform, Hello Newness, encourages people to embrace fresh opportunities.Along the way, Ha tells moving stories about his family, his commitment to legacy, and a special book project that led to building a small church in his mother’s childhood village, with the help of a moonwalker. If you’ve ever wondered how to transform curiosity into action and impact, this episode will leave you ready to start.RESOURCES:Download the first chapter of Great Work Free: https://www.amandacrowell.com/free-chapterGet your full copy of Great Work: https://www.amandacrowell.com/great-workConnect with Ha on LinkedIn: https://www.linkedin.com/in/nguyennoiha/ Ha's YouTube channel: https://www.youtube.com/@TheGrowthInsights Leaders Create Leaders: https://www.leaderscreate.com/ BIO:Ha Nguyen is a storyteller, entrepreneur, husband, and father of three, fueled by a deep desire to make a difference. He believes the most powerful change begins within, a conviction that has guided his work and inspired him to explore paths he never imagined.Through his global platform, Ha has interviewed more than 1,100 extraordinary leaders, from astronauts and Nobel Prize winners to Fortune 500 executives and Holocaust survivors, gathering insights that illuminate what it means to live with courage, purpose, and impact. Today, he shares those lessons to help others discover their own Great Work.
Aug 26, 2025
38 min
Why Collaboration Feels Hard (and What Makes It Worth It)
In this solo episode, Dr. Amanda Crowell pulls back the curtain on what it really takes to move from lone wolf to collaborative creator. Born of her own struggles—and the behind-the-scenes story of writing Chapter 7 of the second edition of Great Work—this episode explores the three biggest mindset shifts Amanda had to make in order to collaborate without losing herself.You’ll hear how she learned to:Stop chasing “ease” and start thinking strategicallyNavigate drama with clarity and connectionAsk for help early (instead of right before the finish line)Plus, Amanda shares the story of the Great Work book’s near-total rewrite, why perfectionism delays good collaboration, and how to spot the moment when real magic starts to unfold.Links & Resources:Buy Great Work or the Great Work Journal: amandacrowell.com/book-shopSnag the Lone Wolf's reflection guide: https://www.amandacrowell.com/blog/the-lone-wolfs-guide-to-collaboration-a-practical-guide-for-people-whod-really-rather-do-it-all-themselvesListen to the OG pisode about collaboration:https://podcasts.apple.com/us/podcast/great-work-is-done-in-community-encore-uygw070/id1586648710?i=1000612293955
Jul 15, 2025
22 min
From Pay Gap to Powerhouse: Shantel Love’s Rise to the Top
In this electrifying episode of Unleashing Your Great Work, we’re joined by Shantel Love—award-winning VP of Customer Success, keynote speaker, and author of Promote Your Damn Self. From near homelessness to managing over a billion dollars in her career, Shantel shares her powerful story of reinvention, resilience, and rising to the top. Learn how personal branding is more than a buzzword—it’s a path to economic justice and generational wealth. Shantel’s insights will leave you inspired to own your value and advocate for your greatness.Key Topics Covered:Shantel’s journey from stuck at $40K to executive leadershipWhy personal branding is a tool for economic justiceStrategies to overcome imposter syndrome (Meet Big Bertha!)How to use your voice, even when it shakesTactical personal branding strategies for career and businessBIOFrom being near homeless to managing over a billion-dollars in her career—plot twist: this isn't a Netflix series, it's Shantel Love's actual life story. As an award winning, Global VP of Customer Success and the first Black Woman VP in her division's history, she's living proof that shattering glass ceilings makes for excellent cardio.Author of the game-changing career and personal branding book, Promote Your D@mn Self, Shantel transforms boardrooms and ballrooms with her electrifying keynotes. While others perfect their elevator pitch, she's busy teaching professionals how to own the entire building. Her secret sauce? Turning professional roadblocks into launching pads with a signature blend of sharp insights, authentic leadership, and refreshingly real talk.When she's not managing global teams or dropping wisdom on stage, Shantel serves on the board of Elevate Diversity and Girlz Who Sell and champions diversity as an executive sponsor of a Black Employee Resource Group. Her mission? Creating corporate ladders with wheelchair ramps, elevators, and escalators—because everyone deserves access to the top.Through strategic mentorship and speaking engagements, Shantel equips professionals with more than inspiration—she hands them the tools to rewrite their career stories and build an empire on their own terms.LINKSWebsite: ShantelLove.comBook: Promote Your D@mn Self: The 3 Personal Branding Mistakes to Avoid That Nearly Destroyed My Career Linked In: www.linkedin.com/in/shantellove
Jun 24, 2025
30 min
The Power of Respect in Unpredictable Times with Dr. Gena Cox
Dr. Gena Cox returns to explore the power of respect in transforming workplaces and society. In this candid and timely conversation, Gena shares her Respect Ethos Framework, explains how respect fuels innovation, and reflects on how societal shifts have redefined her “great work.” Whether you're a leader, collaborator, or change-seeker, this episode will inspire and challenge you to think deeper about how we go about being human.In this episode, we discuss:What it truly means to be seen, heard, and valuedRespect vs. DEI: What's missing in traditional modelsHow fear shuts down innovation and collaborationWhy leaders must go beyond performance to focus on human experienceRespect as a form of activism and resistanceBIOFor over 20 years, Dr. Gena Cox, an organizational psychologist, executive coach, and thought leader, has guided business leaders in building psychologically healthy cultures. Gena’s R-E-S-P-E-C-T Ethos™ framework helps leaders grow profitable businesses, enhance their leadership impact, and break down barriers to employee collaboration and innovation. Gena is named to the prestigious Thinkers50 Global Top 50 Coaches list and has earned many awards as the author of Leading Inclusion. She writes about the intersection of psychology and leadership for top-tier media, including Harvard Business Review, Fast Company, and Forbes. Gena earned her PhD in I/O Psychology from the University of South Florida.LINKSOpt-In: 25 Ways Anyone Can Help Build A Culture of Respect - https://www.genacox.com/25waysMy POV & research page: https://genacox.com/respect/Latest Forbes article about respect: https://www.forbes.com/sites/genacox/2025/05/06/7-ways-to-win-respect-as-a-power-advantage-when-stakes-are-high/Connect with Gena: LinkedIn: https://www.linkedin.com/in/genacox/
Jun 10, 2025
47 min
Letting Go to Grow: The Real Secret Behind Big Gorgeous Goals with Julie Ellis
Guest: Julie Ellis, award-winning entrepreneur, author of Big Gorgeous Goals, and podcast host of Figure 8Summary:Julie Ellis returns to Unleashing Your Great Work for a lively and insightful conversation about building businesses, setting Big Gorgeous Goals, the necessity of collaboration, and how trusting others is essential to growing your great work. Julie shares her journey from co-founding Mabel's Labels to launching her own coaching and authoring career, emphasizing why solopreneurs must overcome lone-wolf tendencies to truly thrive. Amanda and Julie explore how leaders evolve, the tough lessons of delegation, and how peer support can be a game-changer.Topics Discussed:Julie’s transition from corporate life to entrepreneurshipWhy women entrepreneurs struggle with setting and achieving big goalsThe power of systems, processes, and people in business growthHow trusting your team leads to greater expansionBuilding and relying on a network of peers and mentorsFrameworks for decision-making and leadership developmentJulie's Big Gorgeous Goals workbook and its practical approachBIOJulie Ellis is an author, keynote speaker and leadership coach to corporate leaders and scaling Entrepreneurs. Julie provides her unique experience and expertise to her coaching clients, gained through 25 years of working first in the corporate world, and then as a leading Canadian entrepreneur. She is a co-founder of award-winning Mabel’s Labels, one of Canada’s greatest small business success stories. Julie’s book, Big Gorgeous Goals is written for women entrepreneurs who want to step out of the small box they find themselves in and set world domination in their sights. In discussion with over a dozen women entrepreneurs, Julie explores their stories of why and how they have achieved great things in their lives and careers, and pairs that knowledge with her own stories of how she built, grew, and sold her business to a giant in her industry.LINKSWebsite: www.biggorgeousgoals.comLinkedIn: https://www.linkedin.com/in/julie-ellis/Instagram:www.instagram.com/thejulieelliswww.instagram.com/biggorgeousgoals
May 27, 2025
43 min
The Neuroscience of Connection: Why Great Work Requires a Wolf Pack
In this transformative conversation, Dr. Catherine Franssen joins the podcast to discuss the science behind stress, connection, and collaboration. Drawing on her background in neurobiology and decades of research, Catherine shares why building a "wolf pack" is not only beneficial but essential for mental resilience and peak performance. From oxytocin and mirror neurons to the myth of the lone genius, this episode is a must-listen for anyone striving to do meaningful, impactful work without burning out.Topics Covered:Why stress and burnout are signals, not flawsThe myth of the “lone wolf” and the neuroscience of human connectionThe role of oxytocin and mirror neurons in collaborationHow loneliness registers as physical pain in the brainSmall steps for lone wolves to ease into collaborationHow to foster trust and avoid common collaboration pitfallsUsing biology to build better teamsResources Mentioned:Dr. Franssen's website: franssenstrategies.comConnect with Dr. Franssen on LinkedInBIODr. Catherine Franssen is passionate about teaching high achievers how to use practical strategies, backed by science, to improve productivity, performance, and well-being. She received her Ph.D. in neurobiology from the University of Chicago and has thrived at multiple universities over the past two decades. Her collaborative research over the past two decades has appeared in prestigious academic journals as well as popular media outlets. Her areas of expertise include stress management, mental health, and neurodiversity.
May 13, 2025
40 min
Why Great Work Needs Great Collaboration: AJ Harper on Writing, Trust, and Staying in the Game
In this inspiring episode of Unleashing Your Great Work, Dr. Amanda Krowl is joined once again by the brilliant AJ Harper — author, ghostwriter, teacher, and mastermind behind “Write a Must-Read.” Together, they dive deep into what it means to do truly great work, the power of creative collaboration, and the emotional resilience needed to keep going when the writing gets hard.AJ shares how her great work has evolved from ghostwriting bestselling books to empowering authors to finish (and flourish in) their own journeys. From writing sprints to trusting collaborators, to finding your voice in a noisy world, AJ brings wisdom, integrity, and serious inspiration.What You’ll Learn:Why helping people stay in the game is at the heart of AJ’s current great workHow to build trust in collaboration — and why it’s really about trusting yourselfThe difference between creative abundance vs. scarcity mindsetWhat to look for in a collaborative partner (values, roles, vision)How community can be a game-changer for writersLINKSLearn more about AJ Harper, her book and her offerings:ajharper.comwriteamustread.comAJ Harper's book: Write a Must-Read: Craft a Book That Changes Lives―Including Your Own BIOAJ Harper is an editor and publishing strategist who helps authors write transformational books that enable them to build readership, grow their brand, and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. AJ teaches her method in Top Three Book Workshop and the Must-Read Editing Workshop. She is the Head Writing Coach for Heroic Public Speaking, the premier speaker training program created by Michael and Amy Port. She is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First. AJ is the author of Write a Must-Read: Craft a Book That Changes Lives--Including Your Own.
Apr 29, 2025
42 min
It’s Not About You: Tough Love For True Visibility for Experts
In this heartfelt and insightful episode, Amanda interviews visual storytelling expert John DeMato, who shares how his journey from behind the scenes of daytime television to behind the camera helped him discover and share his own great work. John specializes in photographing speakers, coaches, authors, and other experts—not just capturing what they look like but revealing who they truly are.We talk about:The deep emotional impact of branding imagesWhy great photos aren't about looking perfectHow mindset and personal growth influence how you show up in your imagesJohn's personal story of transformation and how loss catalyzed his pivot into entrepreneurshipWhat it means to create a portfolio of images that dancesThe real reason your favorite image might not be the most effective oneWhy your visuals should reflect not just what you do, but who you are📸 John also shares a powerful message: “It’s not about you—it’s about them.”🧠 This episode is a masterclass in authenticity, storytelling, and showing up for your audience with heart.LINKSjohndemato.com (newsletter signup is at the bottom of the page)BIOJohn DeMato is a visual storytelling expert who specializes in photographing experts—speakers, trainers, coaches, consultants, and authors—capturing a wealth of genuine moments and emotions that elevate their authority and credibility. John’s work helps his clients prove what they say by capturing them in genuine ways, creating a visual narrative that resonates with their audience.Through a combination of strategic planning and expert execution, John collaborates with his clients to build compelling image portfolios that demonstrate who they are, who they serve, and how they solve problems. He also empowers them to strategically implement these visual assets across their entire online presence, visually punctuating the sentiment behind every story they tell.A former talk television producer for NBC Universal’s Maury, John brings over 24 years of experience behind the camera, working with Hall of Fame speakers and emerging talents alike, helping them deliver their transformational message to the audiences that need to hear it most.
Apr 15, 2025
35 min
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