
As a business owner and service provider, you must know how powerful word of mouth can be in generating new business and finding and keeping loyal clients. The majority of consumers trust referrals from people they know. As a result, companies using referrals as part of their regular marketing see conversion rates up to 70% higher. But how do you get referrals? Here's Bob to share actionable tips on generating referrals that will keep your customer base growing. Tune in to this episode to become ‘referral ready’ and take note of the proven process that Bob and his team use to never run out of customers.
“A great time to get referrals is when someone's excited to do business with you.”
- Bob Thompson
In This Episode:
0:00 Discover the power of “word of mouth marketing”
1:45 How exactly do you get referrals
3:28 All you have to do is ask -- but how do you ask for referrals properly
6:53 If you’re not getting referrals, you have to understand why (and fix the issue)
8:10 How do you create a fantastic experience for your customers (think Disney and Ritz Carlton)
9:31 If you help people achieve their goals, they would be excited to show it off themselves
10:05 What can we learn from ClickFunnels and The Two Comma Club Award
13:20 How you know for sure if your service is excellent
Connect with Bob:
https://www.instagram.com/iambobthompson/ (Instagram)
https://web.facebook.com/bobthompsonfit (Facebook)
Nov 3, 2021
15 min

How do you grow your home business? Do you think it's the right thing to do? What exactly is your goal for having a business? Regardless of the current size of your business, it's best to plan so that you’re ready for the future. When it comes to growing a small business, you can look at what successful business owners have done. You’re in luck because Bob is sharing the exact strategies he used to scale his basement business to several locations. So tune in and find out what you need to know to grow your business. You might be surprised that it’s not at all that complicated.
“At the end of the day, business itself isn't complicated.
We just have to do the right things every single day.”
- Bob Thompson
In This Episode:
0:00 Scaling from the basement to 15 locations
1:11 What is the goal of having a business
4:02 The things you do every single day will have a significant impact on your goal
8:59 Delivering excellent products and running ads are part of running your business (but not the end goal)
9:45 When is the right time to open another location
11:27 Don't be seduced into doing what is not going to help the business
13:10 Learn from Bob's personal experience in launching an online personal training business
13:38 Do you know the 80/20 rule and how it applies to everything you do
15:40 New locations, new challenges
16:42 So what do you really need to do to grow your business
Connect with Bob:
https://www.instagram.com/iambobthompson/ (Instagram)
https://web.facebook.com/bobthompsonfit (Facebook)
Nov 3, 2021
19 min

IT’S TRUE. More and more people quit their jobs to start their own businesses. Are you one of them? Do you have it all figured out, or are you overwhelmed by the long list of things you have to do? Launching a business does not have to be complicated. It’s not easy. But once you cut through the clutter, there are only four things you need to really focus on to launch your business in 90 days or less. These are the exact steps that Bob used in scaling his basement business to what it is today. Whether you're starting a business from scratch or adding another division, you wouldn’t want to miss this episode.
“The point of building a list is that you can build trust, give them value, and then send them some offers.”
- Bob Thompson
In This Episode:
0:00 How to move forward after the research phase
3:06 The FIRST item you need to focus on (and two BIG things you need to do to complete this part)
4:07 Discover the FORMULA for crafting an irresistible offer
5:53 Learn this strategy for presenting your OFFER STACK (the Russell Brunson way)
7:41 How to build a super effective FUNNEL
10:43 What you need to know when deploying paid and organic TRAFFIC
12:45 How to NURTURE your list (using Frank Kern’s method)
13:44 Why you need to SEGMENT your contacts into these three buckets
Resources:
https://www.youtube.com/watch?v=Dx_2AJwagl4 (How To Sell Anything To Anyone Using The Brunson Stack)
https://frankkern.com/Blueprintww.pdf (Frank Kern’s 4-Day Cash Machine) (4DCM 2.0 is in p.13)
Connect with Bob:
https://www.instagram.com/iambobthompson/ (Instagram)
https://web.facebook.com/bobthompsonfit (Facebook)
Nov 3, 2021
17 min

How do you start a business with no experience and very little money? Would you be interested if someone says they have the formula or the perfect process to do it? Welcome to the first episode of Unleashing Greatness -- the podcast that will teach you the strategies and tools you need to run a successful business. This show is hosted by https://legiontransform.com/legion-founder-bob-thompson/ (Bob Thompson), founder and CEO of https://legiontransform.com/ (Legion Transformation Center).
Today, Bob shares what he did to bounce back from almost closing the door of his first gym to adding more locations and scaling over $20 million in sales over 5 years. He also launched other businesses using the same key ingredients. So get ready to learn the 3 secrets to success that are guaranteed to work for you if you do them consistently.
“Imperfect action trumps no action.”
- Bob Thompson
In This Episode:
0:00 Get ready to unleash the greatness within you
1:40 What's the worst that can happen (How Bob started his business)
4:17 Do you need experience and money to start a business?
6:30 The 1st Secret you must know (this is what helps you get people inside the doors)
7:20 The book that helped Bob land his first client and changed his view about business
9:30 The mentor who helped Bob get his business off the ground
11:15 How Bob went from 2 gym locations to 8 while building a brand along the way
13:21 Why to focus on direct response marketing
14:10 The Triangle Method that Bob uses to open gyms/brick and mortars
16:05 The 2nd Secret is the lifeblood of your business
22:18 Crafting a specific offer that differentiates you from the competition
23:09 The 3rd Secret which will guarantee recurring revenue for your business
29:19 Don't be afraid to test and fail
Resources:
https://www.amazon.com/Ultimate-Sales-Letter-Attract-Customers/dp/1440511411 (The Ultimate Sales Letter by Dan Kennedy)
Connect with Bob:
https://www.instagram.com/iambobthompson/ (Instagram)
https://web.facebook.com/bobthompsonfit (Facebook)
Nov 3, 2021
31 min

Unleashing Greatness is the one place to find everything you need to know about starting a business from scratch and scaling it beyond your wildest imagination while not losing yourself in the process.
Learn from a guy who went from getting kicked out of Catholic school, to starting his first fitness business in a basement and then scaling it to over 20+ locations and over 10M in annual revenue, before almost losing it all, getting it back, and finding his way back to Christ.
Each week Bob shares with you something from his playbook to help you move forward faster in your marketing, sales, leadership, and life.
Be sure to follow the podcast NOW so you can unleash your greatness.
Oct 13, 2021
3 min
