Unlearn
Unlearn
Asher Mathew & Kelly Sarabyn
Digital transformation has changed the way businesses buy. But the direct marketing and sales playbooks that are decades old are still in use. On Unlearn, Asher Mathew and Kelly Sarabyn talk to leaders who are unlearning old motions and innovating in how they Go-To-Market. We take a deep dive into community, partnerships and ecosystems, dark social, customer centricity, market incentives, and new tactics none of us have heard of yet but are already working.
Ep 18 | Data-Driven Decisions with Peter Caputa
On this episode of the Unlearn podcast, listen in to Peter Caputa, where he delves into his role at Databox, an analytics platform with a unique Benchmark feature. Discover how Databox helps companies harness data for decision-making, and their partner program for accessible data-driven insights. The conversation also explores community building, product launch challenges, and Caputa's journey from engineer to CEO. Learn about his expertise in sales, partnership strategies, and the dynamic business landscape he operates in.
Nov 7, 2023
58 min
Ep 17 | Unlearning Marketing - Crafting Engagement in a Changing Landscape with Kristen Jacobson
On this episode of the Unlearn podcast, Join hosts Kelly and Asher as they talk to Kristen Jacobson, a growth marketer and head of digital operations at UST. Kristen unfolds her unconventional journey into marketing and how her entrepreneurial background has shaped her unique approach to growth marketing. Their discussion spans a spectrum of intriguing topics, from the influence of pop culture on B2B marketing to forging emotional connections with customers.
Oct 18, 2023
51 min
Ep 16 | Supercharging Business Technology: Startup Disruption and Innovation with David Linthicum
Join hosts Kelly Sarabyn and Asher Matthew in the latest episode of the Unlearn Podcast, featuring the insightful David Linthicum, Chief Cloud Strategy Officer at Deloitte. Together, they embark on a journey to unlock the secrets of supercharging technology in the business world. They fearlessly confront questions about whether plucky startups can take on industry giants and why innovation can sometimes be elusive for large corporations.
Oct 9, 2023
48 min
Ep 15 | Charting New Waters: Redefining Leadership in Modern Marketing with Amanda Malko
Join hosts Kelly Sarabyn & Asher Matthew on the Unlearn Podcast as they delve into a lively chat with Go-to-Market expert Amanda Malko. Discover Amanda's journey to guilt-free time off and her ingenious use of the regret minimization framework. Unearth the evolution of marketing in the digital age, and how Amanda envisions a strategic upheaval, with CEOs steering the ship. Tune in for insights on the modern CMO's power, crafting stellar customer experiences, and unraveling the mysteries of word-of-mouth magic.
Sep 6, 2023
54 min
Ep 14 | Unraveling Partnership Prowess with Nate Bray
On this episode of the Unlearn podcast, join hosts Kelly and Asher as they sit down with Nate, a dynamic partnerships leader, to unravel his fascinating journey from business process outsourcing to the world of financial services and banking partnerships. Discover how Fintech partnerships evolved amidst regulatory challenges and data sensitivity, and learn about his groundbreaking integration framework. Plus, Nate shares essential tips for aspiring partnership leaders.
Aug 2, 2023
49 min
Ep 13 |Startup Secrets Unveiled: Exploring Fundraising with Rand Fishkin
On this episode of the Unlearn podcast, Join hosts Kelly and Asher as they dive deep into the fascinating world of startups and fundraising with none other than Rand Fishkin, Founder of the revolutionary SparkToro. Listen in to Rand as he shares the secrets of the startup ecosystem, unraveling the mysteries surrounding fundraising and addressing some of the structural challenges within the current system.
Jul 26, 2023
58 min
Ep 12 | Shaping the Future of GTM Leadership with Bruce Cleveland
On this episode of the Unlearn podcast, listen in to Bruce Cleveland, a renowned tech industry executive of Oracle, Marketo, and Siebel Systems, as he delves into the ethical implications of AI for HR and why he prefers a hard charging, in-office culture. He also shares his view on future-proof GTM leadership and expounds upon the strategic power of partnership models.
Jul 13, 2023
1 hr 2 min
Ep 11 | Exploring the potential of modern marketplaces with Peter Evans
Peter Evans, Chief Strategy Officer at McFadyen Digital, shares how marketplaces are disrupting traditional businesses. Peter has over 20 years of experience leading teams in assessing, framing, and implementing high-priority marketplaces that support business planning. He specializes in helping companies see around corners, anticipate key market trends, and craft platform and marketplace strategies that drive major multi-year growth initiatives.
Jun 28, 2023
44 min
Ep 10 | Creating and Scaling Impactful content with Jeff Barr
On this episode of The Unlearn Podcast, listen in to Jeff Barr, Vice President and Chief Evangelist for Amazon Web Services (AWS), where he has been working for over 20 years. He is known for his influential blog, the AWS News Blog, which targets builders, developers, architects, CTOs, and students. Over time, Jeff has built a team of bloggers and implemented a streamlined content creation process. His approach involves simplifying complex topics to make them accessible to a wide audience.
Jun 7, 2023
51 min
Ep 09 | AI-Powered Marketing: Unleashing the Value of Proprietary Data with David Meerman Scott
On this episode of The Unlearn Podcast, listen in to David Meerman Scott of Stage 2 Capital share his thoughts on AI and its impact on marketing in the coming years. David is an acclaimed author with 12 published books that have sold over a million copies in 30 languages. He currently serves as an independent advisor and investor in emerging companies that are transforming their industries by delivering disruptive products and services.
May 24, 2023
40 min
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