In this episode, we discuss how and why Nate started his NIL marketplace, why athletes are so influential, the challenges and fears that come with brand and athlete partnerships, how influencers price themselves, and what makes for a successful or unsuccessful campaign.
This series is presented by FireWork, an NIL (Name, Image, Likeness) marketplace that brings like-minded athletes and brands together to form dream partnerships and marketing campaigns. Find your dream partnership here: https://www.thefirework.app
Meet Nate Behar, CFL Athlete for the Ottawa Redblacks and Founder @ Firework, an NIL marketplace.
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'The Athlete Creator', a 7-part podcast content series highlighting the opportunities within the Creator Economy for athletes. The creator economy is the monetization of content through social media. Currently there are 50 million creators participating in the creator economy and the industry is estimated to be worth over $100B.
As athletes receive 3.3x more engagement on social media than a regular user, there is a massive opportunity for athletes to capitalize on their influence within their immediate community.
It’s our goal to highlight these opportunities and give actionable advice on how athletes can start building an audience online today.
New episodes with industry leaders (listed below) within the sports and content world will be released weekly, starting November 1st @ 830pm EST across all podcast platforms.
Host: Tristen Ross (@t_ross4), founder @undressthejersey, content creator, and former @stfxbball athlete
Guest Speakers:
Jamey Lee (@jameslifee) - Co-Founder, Chief Creative Officer @deep.social.brands
Sean Coffey (@seancof) - NHLPA Certified Agent, @quartexx.hockey
Isabella Anes (@isabellaanes_) - Basketball Student-Athlete @windsorlancers, Content Creator
Savanna Hamilton (@savhamilton11) - @Raptors Sideline Reporter on @Sportsnet
Nate Behar (@natebehar11) - Founder @thefireworkapp, CFL Athlete @cflredblacks
Emmy Curtis (@emraine) - @tsn_official Sportscentre, @fifaworldcup media ops
Albert Banahene (@albertbjr9) - Tiktok Creator, former @xmenfootball athlete
