UndressTheJersey
UndressTheJersey
UndressTheJersey Podcast
How TikTok Translates to Sports Media | The Athlete Creator w/ Emmy Raine Curtis
21 minutes Posted Nov 30, 2022 at 1:49 am.
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This series is presented by FireWork, an NIL (Name, Image, Likeness) marketplace that brings like-minded athletes and brands together to form dream partnerships and marketing campaigns.  


Find your dream partnership here: https://www.thefirework.app Meet

 Emmy Raine Curtis, a 3rd year U of T student, story editor and producer for Sportscenter, and most recently led the media operations for team Canada at the 2022 world cup in Qatar.  In this interview, I ask Emmy about her content creation journey, how she’s paving a way for women in sports, how she’s gotten to work with brands like Adidas and how athletes should be using social media to build their own personal brands.  In this episode, I sat down with isabella to discuss how and why she first started creating content, all of the opportunities that have come from it like brand deals and inspiring others, as well as how to start and what to keep in mind while putting yourself online.  

PLEASE LIKE, COMMENT, AND SUBSCRIBE  

Follow us on Instagram: https://www.instagram.com/undressthejersey/ 

https://www.instagram.com/thefireworkapp/ https://www.instagram.com/emraine/ 

https://www.instagram.com/t_ross4/ 

'The Athlete Creator', a 7-part podcast content series highlighting the opportunities within the Creator Economy for athletes.  The creator economy is the monetization of content through social media. Currently there are 50 million creators participating in the creator economy and the industry is estimated to be worth over $100B.  As athletes receive 3.3x more engagement on social media than a regular user, there is a massive opportunity for athletes to capitalize on their influence within their immediate community. It’s our goal to highlight these opportunities and give actionable advice on how athletes can start building an audience online today.  

New episodes with industry leaders (listed below) within the sports and content world will be released weekly, starting November 1st @ 830pm EST across all podcast platforms.  

Host:  Tristen Ross (@t_ross4), founder @undressthejersey, content creator, and former @stfxbball athlete  

Guest Speakers: 

Jamey Lee (@jameslifee) - Co-Founder, Chief Creative Officer @deep.social.brands  

Sean Coffey (@seancof) - NHLPA Certified Agent, @quartexx.hockey  

Isabella Anes (@isabellaanes_) - Basketball Student-Athlete @windsorlancers, Content Creator  

Savanna Hamilton (@savhamilton11) - @Raptors Sideline Reporter on @Sportsnet  

Nate Behar (@natebehar11) - Founder @thefireworkapp, CFL Athlete @cflredblacks  

Emmy Curtis (@emraine) - @tsn_official Sportscentre, @fifaworldcup media ops  

Albert Banahene (@albertbjr9) - Tiktok Creator, former @xmenfootball athlete