Jennifer is an award-winning brand visionary with experience in integrated marketing programs, brand strategy, licensing, music, digital technologies, retail promotions, and entertainment marketing. She developed entertainment-driven promotional marketing and marketing strategy programs for McDonald's, Burger King, Kellogg's, Kraft Foods, Intel, and has partnered with Demi Lovato, Gal Gadot, and others in the past. In this episode, we dive into what it means to work in brand management and how brand partnerships are formed.