Ueber-Brands
Ueber-Brands
JP Kuehlwein & Wolf Schaefer
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
35 minutes Posted Apr 25, 2017 at 10:00 pm.
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Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →