Ueber-Brands
Ueber-Brands
JP Kuehlwein & Wolf Schaefer
Burt’s Bees – Mission, Myth and a Buzzing Business – Interview with Jim Geikie, General Manager
37 minutes Posted Jan 5, 2017 at 5:45 am.
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Yes, Burt really existed. The wild-bearded man on the brand’s logo was a documentary photographer turned beekeeper after moving from Manhattan to Maine. He left behind the trappings of a rather privileged upbringing to live in a converted turkey coop in the backwoods (where he … Continue reading →