In this episode of the Big UC Update, UC Today's Christopher Carey sits down with Will Morey, Managing Director at Gamma, for a wide-ranging conversation on the state of the channel, the rise of AI, and what it really takes to deliver technology that works for SMEs. Will shares his journey from selling diesel to farmers to leading Gamma's channel business, and unpacks why the biggest opportunity in the industry right now isn't a product - it's helping customers figure out how to make AI actua...