Web Quality Audits allow you to understand your website content from a new lens - these data-driven reports evaluate every single page on your site and allow you to make a game plan for improving each page. This is an essential first step in your SEO program, a new website builds when you have an existing site, or you're looking to evaluate the effectiveness of your current site before plunging into a website development project.
Sep 7, 2021
15 min
Christina and Peter discuss the importance of always improving your website - Google likes it, your website visitors will like it, and your customers will like it. Website improvement isn't just about technical components and content - it's about trust symbols, seasonality, and value add for your prospects and customers. Learn the things you should be thinking about every month to ensure your website is operating at its very best!
Sep 7, 2021
24 min
Christina and Peter debunk the necessity of engaging your agency in ongoing website maintenance for your website. What is website maintenance? What should a basic package cover? Why do you need site back-ups and security checks? And why are all those version and plug-in updates important? Christina and Peter give you all the facts to consider as you think about ensuring your website stays online and up to date moving forward.
Sep 7, 2021
15 min
Asking for help is key and due diligence from the beginning is important. If your developer has stolen the keys to your website and not letting you you do have options. Bring in a third party to help you speak the same language as soon as possible and remember you do indeed own your assets and there is powerful legal precedent there too.
Sep 7, 2021
18 min
CIPR's leaders tell their top 5 things to consider before you hit the green light on launching your site. Testing (by both parties), stabilization, support, and ensuring all the right people are at the table are key. How long does a website take to launch? Well - it all depends but Christina and Peter have insight here that can help you better plan for that website launch date.
Sep 7, 2021
19 min
Budgeting for a website isn't just about the project itself and the cost of the site - website developers will be able to equip you with pricing around the plug-ins required to make your website experience what you desire it to be. It's also important to find a budget for the graphic design, photos, and video you may want to include in your website upfront (or at least consider it as something you will be building). And finally, learn what Peter considers the 'property tax' of a website you need to be prepared to pay each year.
Sep 7, 2021
17 min
Christina and Peter share their individual top 5 lists that you should be looking for in a website developer - these are the questions you should ask, the qualities you should be looking for, and the red flags you should pay attention to when interviewing or looking for a website designer or a website developer to take on your website project.
Sep 3, 2021
19 min
Christina and Peter talk about the importance of website content and why you should always use it as your starting place as opposed to trying to make content fit into a design. Website content is the foundation of the site and your developer should be pushing for content creation at the start of your website development process.
Sep 1, 2021
20 min
A great site map means that your target audiences can easily find the information they need on your site - and one of those key audiences is Google! A sitemap that pays attention to words people use to search, how things are categorized, and where things are found means you will have more success in leading your prospects through the sales funnel. Learn how CIPR approaches the creation of a site map in this episode.
Aug 30, 2021
20 min
CIPR has a proven process when developing sites. Christina and Peter explain that some clients are quite surprised at all the work that happens upfront even before we head into the development stage - but that upfront time spent means a more effective and efficient development process - meaning better use of time and dollars. Your agency should always be able to explain their process to you - and understanding your goals, needs, and approvals should be part of their development process.
Aug 27, 2021
20 min
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