Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
Oct 25, 2006
58 sec
Video
Learn why you can't rely on customers to come up with your company's
best innovations.
Oct 18, 2006
49 sec
Video
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
Oct 10, 2006
1 min
Video
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
Oct 4, 2006
1 min
Video
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
Sep 27, 2006
1 min
Video
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.
Sep 19, 2006
1 min
Video
Learn the three things your company can do to become an extraordinary organization.
May 12, 2006
7 min
Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.
Apr 21, 2006
9 min
In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy.
Apr 17, 2006
4 min
Learn why and how to develop an ideal customer profile.
Apr 7, 2006
1 min
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