TURN it up!
TURN it up!
The Universal Radio Network
#321 How First Born Builds Premium Canadian Hoodies From Scratch
10 minutes Posted Aug 21, 2026 at 2:00 am.
Welcome And Quick Setup
Why The Brand Is First Born
Making Streetwear In Canada
The Perfect Hoodie Standards
South Asian Founder Mindset
Collections And The Origins Drop
Balance, Motherhood, And Risk
Closing And Stay Connected
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Show notes
We sit down with Amanda from First Born Apparel to unpack how a simple idea turned into premium Canadian streetwear built through years of sampling and hands-on manufacturing work. We also talk honestly about building a brand as a South Asian Canadian woman, staying connected to Punjab, and taking risks while balancing family and a full-time career. • The meaning behind the name First Born Apparel and why it matters • Choosing Canadian-made production over blanks and logos •...