Understanding Gen Z—The New Workforce Generation Generation Z are popularly characterized as coddled, irresponsible, addicted to tech, naïve, narcissistic and unprepared for adulthood. They also ARE and WILL BE entering the workforce for the next decade. In this Tugboat Institute® podcast, Roberta Katz, Senior Research Scholar at the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University, deconstructs some of the common stereotypes assigned to this misunderstood demographic. Utilizing findings from three years of research for her book, Gen Z, Explained, Roberta provides scientific insight into the social, cultural and historical determinants that have shaped this next wave of workers. Listen and learn how to open up the lines of communication between the generations.

Being Evergreen Helped Me Serve A Broader Purpose

CAPITALISM AT ITS BEST™

These are the stories of the Evergreen® movement.

Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the 7Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation.

Tugboat Institute® is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.