<p>Wynne Odell and her husband, Doug, founded Odell Brewing in Fort Collins, Colorado in 1989. In the three decades since, the company has persevered and grown, aligned with the Evergreen 7Ps™. In this presentation from Tugboat Institute Summit 2019, Wynne shares stories of challenge and success, offering an authentic and inspiring story of Evergreen business.</p>

The New Normal: Doug Tatum

CAPITALISM AT ITS BEST™

These are the stories of the Evergreen® movement.

Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the 7Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation.

Tugboat Institute® is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.