Tuesday@10
Tuesday@10
The Brand Institute of Australia
Tuesday@10 features The Brand Institute CEO Karl Treacher along with long time Cx partner James Carter from Cartercarter as they review the rapidly changing world of brand, reputation, culture and experience. Subscribe or tune in every…Tuesday @10.
Episode 14: The real value of some of the world's better known so-called brand marketing gurus, from Simon Sinek to GaryVee
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss the real value of some of the world's better known so-called marketing gurus. Subscribe here or tune in every...Tuesday @10.
Jul 6, 2020
23 min
Episode 13: Advice to our Younger Selves and Best Practice Lead Nurturing
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter take a moment to get personal and ask questions on a range of topics, from advice to our younger selves through to best practice lead nurturing. Subscribe here or tune in every...Tuesday @10.
Jun 29, 2020
22 min
Episode 12: Terminator, C-3PO and Artificial Intelligence with Chief Data Scientist Matt Kuperholz
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter explore the ever-changing world of Artificial Intelligence and speak to PwC's Chief Data Scientist Professor Matt Kuperholz. Subscribe here or tune in every...Tuesday @10.
Jun 23, 2020
30 min
Episode 11: Navigating chaos, what it takes to change and perform and special guest World Champion Guy Leech.
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter explore what it takes to change and perform, and talk with former World Champion Guy Leech about navigating chaos and coming out on top. Subscribe here or tune in every...Tuesday @10.
Jun 16, 2020
27 min
Episode 10: Return to Work, MYOB's GM of Customer Success Nat Feehan and Workplace Strategy
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter delve into workplace strategy, return to work practices and speak with the GM of Customer Success from MYOB Nat Feehan. Subscribe here or tune in every...Tuesday @10.
Jun 9, 2020
26 min
Episode 9: Face-swapping, ethics, social media responsibility and Lloyd Lazaro from The Executive Chair.
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter assess deep fake technology and its broader social and business uses, ethics, morals and social media, plus Lloyd Lazaro from the Executive Chair joins us. Subscribe here or tune in every...Tuesday@10.
Jun 2, 2020
25 min
Episode 8: Tips from NASA, Approaching the End of Lockdown and Lead Positive's MD Dan Umphray.
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter look into tips from NASA while socially isolating, moving out of lockdown and insights from Lead Positive's MD Dan Umphray. Subscribe here or tune in every...Tuesday @10.
May 27, 2020
21 min
Episode 7: Culture, Employee Engagement, REA Group and the Importance of Personal Resilience
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss culture, employee engagement, REA Group and the importance of personal resilience. Subscribe here or tune in every...Tuesday @10.
May 18, 2020
17 min
Episode 6: Sydney Opera House, Me Bank, Consumer Behaviour and Nature Research
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss Sydney Opera House, Me Bank, Consumer Behaviour and Nature Research. Subscribe here or tune in every...Tuesday @10.
May 11, 2020
19 min
Episode 5: Lockdown Lions and Tigers, Big Banking Empathy and the Spirit of Suncorp
This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter focus on empathy. They share new insights into empathy from the big banks, Leo Burnett's brilliant new empathy experiment and Suncorp's new brand platform, based on customer...empathy. Subscribe here or tune in every...Tuesday@10.
May 4, 2020
22 min
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