In this episode, we sit down with April Ancira, VP of Ancira Enterprises, a chain of auto dealerships in San Antonio and South Texas. As the nation moved through the pandemic, factory shutdowns trickled down to inventory shortages and empty showrooms. Ancira, along with other dealers, navigated through tough summer months with some strategic moves.

In addition, April is candid about what car buyers like and dislike about the purchase experience and service beyond the sale. Learn how this dealer positions itself with employee buy-in, relationship building and a spirit of generosity.