How do you stand out in a crowded market? As Marty Neumeier would say ‘when everybody zigs, zag’.You go the opposite way to create a unique point of difference or what we'd call your 'uniqueness factor'.In this episode, we explore what it means to 'zag', when to start thinking about it and how you can define what that is for you.Mentioned in this episode:Marty Neumeier Hermes episode featured on the Acquired PodcastBuy Think Less Create More t-shirtLearn more about Creator Club and our Connect with Ruby on Instagram