Luke Perman is a thoughtful steward of his land, the cattle, and the wildlife at Rock Hills Ranch in South Dakota. A fifth-generation rancher, Luke is focused on long-term sustainability and you can tell his values are reflected in the business. Beyond his holistic philosophy on range management, Luke actively engages with the public to help spread the word that raising high quality beef is not only compatible, it can actually enhance the quality of grasslands in the Great Plains.During our conversation, Luke and I talk about how he maintains flexibility to match the grass available with the animals on his ranch, the dangers when optimizing for just one metric, and the importance in applying principles from other industries to his family business. We talk about soil carbon and carbon markets, challenges accessing markets from the Northern Great Plains, difficulties in raising antibiotic free meat, and so much more. I hope you enjoy!--- FULL EPISODE NOTES WITH LINKS @ https://truestewards.com/luke-perman ------ TOPICS DISCUSSED ---