
Agenda:
Strategy Earnings
Bitcoin Conference / RIMS
The Road Ahead
Have questions you want covered in the livestream? Ask them here: https://tnorth.com/ask/
Check out our upcoming live event in Oregon and join us in person! https://tnorth.com/events/bitcoin-for-business-2026/
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
SALT: https://saltlending.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).*
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
May 7
1 hr 35 min
Video

Agenda:
Semi-Monthly Dividends
Income Statement vs. Balance Sheet
STRC Mainly Retail?
Equity Story
Bottom Signals
Have questions you want answered on the stream? Ask them here: https://tnorth.com/ask
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
SALT: https://saltlending.com/
MSTR Links:
* https://www.mstr-tracker.com
* https://saylortracker.com/
* https://robinhood.com/us/en/stocks/MSTR/
* https://www.strategy.com/
* https://strc.live/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).*
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Apr 23
1 hr 43 min
Video

🎛️ As of this recording, 4/15/26, Strategy's (MSTR) performance:
* Open: $139.75
* Close: $143.54
* Volume: 13.9M Shares
* mNAV: ~1.15
* Market Cap: ~ $47.9B
* BTC: 780,897
⏱️ TIMESTAMPS & INSIGHTS:
* 00:00:00 - Intro: TN trailer and not financial advice
* 00:03:33 - True North Agenda: Purpose, hosts, and show structure
* 00:05:19 - Team First Takes: Macro outlook, Bitcoin, and sentiment
* 00:13:59 - STRC Arbitrage Setup: Dividend pricing inefficiency explained
* 00:18:08 - Capital Scale Visualized: Billion-scale liquidity perspective
* 00:19:23 - Capital Markets Shift: New credit instruments driving demand
* 00:25:42 - Balance Sheet Flywheel: Capital infrastructure capturing flows
* 00:27:15 - STRC Demand Growth: Institutional scale and liquidity expansion
* 00:32:36 - Yield Dislocation Signals: Pricing inefficiencies and buyer dominance
* 00:34:20 - Credit Market Expansion: Digital credit targeting large TAM
* 00:36:42 - Inflation Mechanics Breakdown: Monetary expansion and asset impact
* 00:37:28 - Debasement Math Framework: Rule of 72 purchasing erosion
* 00:41:43 - Leverage Risk Analysis: Balance sheets, collateral, downside risk
* 00:47:48 - Issuance Constraints Explained: Collateral limits and leverage capacity
* 00:52:00 - Bitcoin Price Impact: Capital deployment influencing market structure
* 00:53:17 - mNAV Allocation Strategy: Dilution timing and capital efficiency
* 00:57:15 - Rate Regime Dynamics: Interest rates shaping capital allocation
* 00:58:15 - Financial Repression Setup: Policy pressure driving risk assets
* 01:01:55 - Instrument Pricing Inefficiency: Yield distortions and gaps
* 01:05:01 - Market Structure Signals: Liquidity shifts and capital rotation
* 01:07:24 - Options Strategy Framework: Yield capture, leverage, positioning dynamics
* 01:13:14 - Capital Allocation Deep Dive: mNAV, BTC per share, scaling strategy
* 01:19:33 - Issuance Scaling Dynamics: Capital deployment and BTC accumulation pace
* 01:23:09 - Capital Structure Mechanics: Issuance layering and efficiency gains
* 01:24:44 - Media Narrative Debate: Coffeezilla, Bankless, and risk framing
* 01:26:42 - Soleil's Final Thoughts
* 01:29:05 - Mason's Final Thoughts
* 01:33:29 - Grain's final thoughts
* 01:38:38 - Dan's Final Thoughts
* 01:39:55 - Jeff's Final Thoughts
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
Horizon: https://joinhorizon.com/?ref=TRUENORTH
SALT: https://saltlending.com/
MSTR Links:
* https://www.mstr-tracker.com
* https://saylortracker.com/
* https://robinhood.com/us/en/stocks/MSTR/
* https://www.strategy.com/
* https://strc.live/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).*
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Apr 16
1 hr 39 min
Video

Agenda:
Volume & Liquidity
Sharpe Ratio vs Sortino Ratio - Risk / Return Metrics
Market Happenings (MS / Citadel / Blackrock)
When MSTR 1M BTC?
TN Community Questions
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
Horizon: https://joinhorizon.com/?ref=TRUENORTH
Have questions? Ask the team here: https://tnorth.com/ask/
TRUE NORTH LINKS:
True North Website: https://tnorth.com
X: https://x.com/MSTRTrueNorth
🛒 MERCH: https://thehodlshop.com/collections/t…
Youtube: / @btctruenorth
MSTR Links:
https://www.mstr-tracker.com
https://saylortracker.com/
https://robinhood.com/us/en/stocks/MSTR/
https://www.strategy.com/
https://strc.live/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).*
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Apr 9
1 hr 36 min
Video

🧭 True North episode 61: Bitcoin meets capital markets as investors explore digital credit, leverage, and macro risk. From MSTR aalysis to portfolio construction, the discussion breaks down adoption, liquidity dynamics, and why Bitcoin is reshaping capital allocation.
🎛️ As of this recording, 4/1/26, Strategy's (MSTR) performance:
Open: $126.18
Close: $122.78
Volume: 15.4M Shares
mNAV: ~1.19
Market Cap: ~ $42.4B
BTC: 762,099
Have questions you want covered in the livestream? Ask them here: https://tnorth.com/ask/
⏱️ TIMESTAMPS & INSIGHTS:
00:00:00 - Episode Intro
00:01:20 - Agenda and current events: macro setup, topics, market context
00:05:38 - Bitcoin TradFi adoption: allocator perspective on mispricing
00:08:49 - Credit structuring mechanics: tranching volatility into yield layers
00:11:07 - Tokenization and liquidity: STRC volume, options, market structure
00:14:29 - Bear market strategy: building, educating, launching new products
00:22:41 - MSTR balance sheet: leverage, BTC holdings, capital strength
00:26:45 - Treasury company scaling: efficiency, multiples, capital allocation
00:31:01 - Federal Reserve policy: liquidity, rates, balance sheet strategy
00:36:09 - Macro complexity risks: second-order effects and system fragility
00:38:15 - Liquidity trap dynamics: capital idle, velocity collapse, inflation risk
00:43:28 - Debt and macro pressure: deficits, interest burden, systemic risk
00:45:47 - Portfolio and digital credit: allocation shift, yield vs volatility
00:56:56 - Bitcoin allocation shift: portfolio transition, risk and time horizon
00:59:12 - Bitcoin risk framework: counterparty risk, allocation philosophy shift
01:05:43 - Equity purpose rethink: cash flow claims vs speculative growth
01:10:40 - Scarcity premium thesis: Bitcoin vs traditional monetary assets
01:14:14 - Equity capital mechanics: purpose of equity and capital raising role
01:19:55 - Equity market incentives: EPS focus, buybacks, capital allocation
01:22:50 - Bitcoin adoption curve: talent inflow, ecosystem growth, structural shift
01:26:40 - Ownership and concentration: conviction bets vs diversification tradeoffs
01:29:40 - Volatility risk framing: perceived volatility vs actual systemic risk
01:33:08 - Risk underwriting approach: probability, downside, survivability focus
01:41:47 - Dan’s final thoughts: closing perspective on markets and outlook
01:42:55 - Grant’s final thoughts: closing perspective on markets and outlook
01:44:35 - Jeff’s final thoughts: closing perspective on markets and outlook
01:48:20 - Ben’s final thoughts: closing perspective on markets and outlook
01:53:00 - Grain’s final thoughts: closing perspective on markets and outlook
Check out our upcoming live events and join us in person! https://tnorth.com/events/
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
Horizon: https://joinhorizon.com/?ref=TRUENORTH
TRUE NORTH LINKS:
True North Website: https://tnorth.com
X: https://x.com/MSTRTrueNorth
🛒 MERCH: https://thehodlshop.com/collections/t…
Youtube: / @btctruenorth
True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).*
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Apr 2
1 hr 54 min
Video

🧭 True North episode 60:
🎛️ As of this recording, 3/25/26, Strategy's (MSTR) performance:
* Open: $144.99
* Close: $140.40
* Volume: 18.7M Shares
* mNAV: ~1.19
* Market Cap: ~ $48.8 and 3B
* BTC: 762,099
⏱️ TIMESTAMPS & INSIGHTS:
* 00:00:00 - Intro: Podcast setup and discussion scope
* 00:02:18 - Market Events Overview: Macro news and volatility drivers
* 00:04:52 - Information Warfare Shift: Social media distorts market signals
* 00:06:50 - Geopolitical Risk Premium: Conflict uncertainty drives Bitcoin demand
* 00:08:58 - MSTR Capital Strategy: ATM programs and capital structure expansion
* 00:12:52 - STRC Arbitrage Window: Record date flows and liquidity dynamics
* 00:17:50 - Options Hedging Framework: Intraweek options and credit hedging strategies
* 00:20:28 - Carry Trade Risks: Dividend timing and execution risk dynamics
* 00:26:04 - Yield Stability Thesis: Dividend demand and arbitrage compression
* 00:31:35 - Private Credit Breakdown: Liquidity stress and structural cracks
* 00:37:13 - Generational Capital Shift: Wealth transfer and investment behavior
* 00:39:15 - Real Estate Thesis: Land value, credit, and AI impact
* 00:50:20 - Credit Rating Debate: Bitcoin valuation and rating implications
* 00:54:10 - Cost of Capital Dynamics: Yield thresholds and capital allocation shifts
* 00:58:21 - Bitcoin Re-Rating Catalyst: Credit upgrade and S&P inclusion implications
* 01:02:03 - Digital Credit Strategy: Revenue model and business pivot decisions
* 01:06:19 - Market Perception Shift: Bitcoin legitimacy and institutional framing
* 01:09:09 - Bitcoin Legitimacy Curve: Institutional adoption and risk reframing
* 01:15:10 - Digital Credit Platform: Tools, models, and research ecosystem
* 01:20:47 - AI Compute Economics: Monetization models and infrastructure risks
* 01:35:04 - AI Infrastructure Evolution: Local models and compute commoditization
* 01:38:50 - Local AI Breakthrough: Compression enables on-device intelligence
* 01:46:55 - Digital Capital Future: Bitcoin, AI, and credit convergence
* 01:54:39 - Closing thoughts
Powered by:
Strive: https://Strive.com
True North Website: https://www.tnorth.com
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
Horizon: https://joinhorizon.com/?ref=TRUENORTH
TRUE NORTH LINKS:
* True North Website: https://tnorth.com
* X: https://x.com/MSTRTrueNorth
* 🛒 MERCH: https://thehodlshop.com/collections/true-north
* Youtube: @MSTRTrueNorth
MSTR Links:
* https://www.mstr-tracker.com
* https://saylortracker.com/
* https://robinhood.com/us/en/stocks/MSTR/
* https://www.strategy.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
• True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Mar 26
1 hr 54 min
Video

🧭 True North episode 59: Explore how institutional flows, leverage, and digital credit are reshaping markets, driving Bitcoin demand, and setting up a massive capital reallocation with the True North team.
🎛️ As of this recording, 3/18/26, Strategy's (MSTR) performance:
Open: $144.99
Close: $140.56
Volume: 21.3M Shares
mNAV: ~1.22
Market Cap: ~ $44.64B
BTC: 761,068
⏱️ TIMESTAMPS & INSIGHTS:
00:00:00 - Intro
00:04:54 - Top of mind: Stretch adoption and Bitcoin positioning
00:08:04 - Bitcoin cycle outlook: ETF flows and halving cycle expectations
00:10:09 - Bitcoin balance sheet model: Capital structure, leverage, and liquidity design
00:13:30 - Capital structure design: Volatility split and financial engineering
00:14:37 - Capital structure amplification: Preferred equity mechanics and Bitcoin per share growth
00:18:36 - Bitcoin liquidity engine: Institutional trading volume and capital market access
00:21:08 - ATM issuance strategy: Shelf sizing, filings, and market psychology effects
00:24:41 - Market priced preferred yield: Open market dividend discovery and rate stabilization
00:27:08 - Bank preferred risk analysis: Legacy structures, yield opacity, and credit uncertainty
00:29:53 - Bank credit opacity risks: Balance sheet complexity and rating uncertainty explained
00:33:45 - Credit rerating catalyst: Market disruption and systemic repricing risk unfolds
00:37:10 - Credit market breakdown: Private credit cracks, insurance risk, and forced selling dynamics
00:45:15 - Credit market response: Capital rotation, government intervention, and bullish demand dynamics
00:49:42 - Bitcoin acquisition engine: Strategy scaling purchases and supply absorption dynamics
00:55:30 - Bitcoin demand acceleration: Market liquidity, top buying, and supply shock dynamics
01:01:09 - Bitcoin performance breakout: Sharpe ratio, supply capture, and inflection catalysts
01:05:47 - AI driven investing edge: Data structuring, modeling, and decision advantage
01:09:28 - Capital allocation strategy: Digital credit, liquidity positioning, and balance sheet optimization
01:15:20 - Capital markets execution: ATM strategy, dividend arbitrage, and timing dynamics
01:21:09 - Bitcoin milestone trajectory: Million BTC target, projections, and valuation comparisons
01:26:40 - Bitcoin price trajectory: Million dollar targets and vertical market repricing thesis
01:30:40 - Digital credit narrative: Market adoption, exclusivity, and investor knowledge gap
01:37:25 - Institutional capital flows: Large scale accumulation and market demand expansion
01:43:39 - Final thoughts: Closing insights on capital shifts and Bitcoin trajectory
Thank you to our Sponsors:
BitGo: https://www.bitgo.com/
Horizon: https://joinhorizon.com/?ref=TRUENORTH
TRUE NORTH LINKS:
True North Website: https://tnorth.com
X: https://x.com/MSTRTrueNorth
🛒 MERCH: https://thehodlshop.com/collections/t…
Youtube: @MSTRTrueNorth
MSTR Links:
https://www.mstr-tracker.com
https://saylortracker.com/
https://robinhood.com/us/en/stocks/MSTR/
https://www.strategy.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
• True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Mar 19
1 hr 43 min
Video

🧭 MSTR True North episode 58: A deep dive into Bitcoin’s evolving capital markets, covering digital credit, private credit risks, institutional adoption, and the financial innovations shaping the future of money, markets, and technology.
🎛️ As of this recording, 3/11/26, Strategy's (MSTR) performance:
Open: $139.81
Close: $138.33
Volume: 15.6M Shares
mNAV: ~1.21
Market Cap: ~ $46.16B
BTC: 738,731
⏱️ TIMESTAMPS & INSIGHTS:
00:00:00 - Intro
00:03:09 - Digital Credit Opportunity: Early adoption and institutional awareness gap
00:06:35 - Bear Market Capital Raise: Strategy raises $1.2B to accumulate Bitcoin
00:09:04 - Monetary Debasement Risks: Expanding money supply and structural deficits
00:11:02 - Bitcoin Financial Instruments: Derivatives and securities built on BTC liquidity
00:14:45 - Volatility vs Yield Products: Bitcoin equity exposure versus income instruments
00:19:29 - Corporate Liquidity Allocation: Balance sheet tranching and treasury strategy
00:23:23 - Institutional Adoption Signals: Wall Street firms validating digital credit markets
00:27:30 - STRC Capital Expansion: Rapid capital raises and scalable credit structure
00:31:12 - Bitcoin Growth Projections: Modeling paths toward $1M–$2M Bitcoin prices
00:37:37 - Private Credit Market Cracks: Liquidity gates and systemic risks emerging
00:43:09 - Private Credit Illiquidity: Leveraged institutions exposed to opaque assets
00:46:30 - Rating Agency Barriers: Institutional adoption constrained by credit frameworks
00:47:33 - Rating Agency Constraints: Insurance leverage and institutional capital rules
00:52:34 - STRC Confidence Signals: Strong investor conviction and refusal to sell below par
00:56:13 - STRC Price Floor Strategy: Incentives preventing sales below par value
01:00:05 - Retail Demand Expansion: Growing investor interest in monthly yield products
01:06:05 - Investor Transparency Tools: Dashboards simplify yield and risk analysis
01:12:15 - Bitcoin Balance Sheet Thesis: Corporate strategy and macro risk positioning
01:15:54 - Probabilistic Risk Management: Avoid mispricing volatility risks
01:18:17 - Bitcoin Adoption Pathways: Yield products onboarding investors into Bitcoin
01:25:05 - Credit Market Foundations: Building track record for scalable digital credit products
01:29:04 - Technology Adoption Uncertainty: Modeling disruptive innovations like Bitcoin
01:33:01 - Forecasting Bitcoin Models: Limits of projections in exponential markets
01:37:01 - Final Thoughts: Bitcoin momentum, institutional adoption, and capital market shift
MSTR TRUE NORTH LINKS:
True North Website: https://www.mstrtruenorth.com
X: https://x.com/MSTRTrueNorth
🛒 MERCH: https://thehodlshop.com/collections/t…
Youtube: @MSTRTrueNorth
MSTR Links:
https://www.mstr-tracker.com
https://saylortracker.com/
https://robinhood.com/us/en/stocks/MSTR/
https://www.strategy.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
• True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Mar 12
1 hr 44 min
Video

🧭 MSTR True North episode 57:
🎛️ As of this recording, 3/5/26, Strategy's (MSTR) performance:
* Open: $143.83
* Close: $146.44
* Volume: 37.4M Shares
* mNAV: ~1.22
* Market Cap: ~ $48.9B
* U.S. Market Cap Ranking: ~#220
* BTC: 720,737
⏱️ TIMESTAMPS & INSIGHTS:
* 00:00:00 - Intro agenda framing: NFA context and True North overview
* 00:02:50 - True North Event Insights: Global investors discuss Bitcoin credit innovation
* 00:10:20 - Bitcoin Gravity Trade: Macro capital flows toward BTC strategies
* 00:14:17 - Bitcoin Credit Flywheel: STRC demand potentially driving $1M BTC
* 00:17:01 - Capital Structure Strategy: Bitcoin buybacks and amplification dynamics
* 00:23:48 - Capital Stack Instruments: Strike and STRD positioning within Strategy credit structure
* 00:28:10 - Credit Risk Mispricing: Markets misunderstanding STRC capital stack
* 00:30:18 - Geopolitical Macro Signals: Conflict uncertainty and capital deployment
* 00:35:34 - Policy Catalysts: Regulatory shifts supporting Bitcoin adoption
* 00:39:00 - MSTR STRC Trading Pair: Rotating equity and credit exposure
* 00:42:00 - Corporate Treasury Strategy: Companies adopting STRC as high-yield cash reserve
* 00:48:25 - Bond Market Disruption: Digital credit liquidity vs traditional prefs
* 00:55:49 - Private Credit Trap: Illiquidity risk and locked capital
* 00:59:31 - Bitcoin Analytics Tools: STRC dashboards and yield calculators
* 01:03:46 - AI Risk Pricing: Machines reallocating capital toward digital credit
* 01:10:21 - Corporate Bitcoin Treasuries: BTC balance sheets improving credit access
* 01:15:16 - Institutional STRC Demand: Desks and buyers driving issuance
* 01:16:57 - Downside Protection Trade: STRC put strategy for asymmetric yield
* 01:21:45 - Digital Equity Model: Bitcoin capital vs credit volatility transfer
* 01:25:05 - Market Cycle Timing: Navigating bull and bear uncertainty
* 01:28:57 - Perpetual Funding Model: Financing projects with infinite duration capital
* 01:31:55 - Monetary Debasement Hedge: Stretch as non-debasing capital instrument
* 01:35:22 - Institutional Education Gap: Comparing digital credit to legacy bonds
* 01:37:30 - STRC Adoption Curve: Path toward $300B preferred market scale
* 01:40:29 - Credit First Strategy: Saylor prioritizes balance sheet strength
* 01:42:47 - Capital Amplification Engine: Digital credit expanding Bitcoin exposure
* 01:44:28 - Banking Infrastructure Shift: Wall Street adapting to crypto capital
* 01:47:28 - Banking System Pressure: Bitcoin reserves challenging traditional rehypothecation model
* 01:52:02 - Control System Debate: AI, stablecoins, and financial surveillance
MSTR TRUE NORTH LINKS:
* True North Website: https://www.mstrtruenorth.com
* X: https://x.com/MSTRTrueNorth
* 🛒 MERCH: https://thehodlshop.com/collections/true-north
* Youtube: @MSTRTrueNorth
MSTR Links:
* https://www.mstr-tracker.com
* https://saylortracker.com/
* https://robinhood.com/us/en/stocks/MSTR/
* https://www.strategy.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
• True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Mar 5
1 hr 58 min
Video

🧭 MSTR True North episode 56: The crew dives dive into Strategy’s capital structure, rising BTC per share, AI-driven disruption, and regulatory momentum that is brewing. Th team breaks down digital credit strength, supply math, and why this cycle may be structurally different.
🎛️ As of this recording, 2/18/26, Strategy's (MSTR) performance: Open: $127.63 Close: $125.20 Volume: 17.31M Shares mNAV: ~0.99 Market Cap: ~ $44.5B U.S. Market Cap Ranking: ~#246 BTC: 717,131
⏱️ TIMESTAMPS & INSIGHTS:
00:00:00 - Intro agenda framing: NFA context and True North overview
00:03:01 - Bear Market Sentiment: Bitcoin Investor Week tone, stablecoin utility, and builder resilience
00:10:14 - Institutional Pricing Signal: Strategy leverage, preferred credit quality, and market confidence
00:13:43 - Conviction Over Price: Unflappable mindset, opportunity cost, and long-term Bitcoin allocation
00:17:04 - Moving Average Analysis: 200-week trend strength, Tesla comparison, and Strategy valuation reset
00:21:18 - Death Cross Dynamics: Technical lag, bottom timing risk, and Strategy mispricing debate
00:24:10 - Binary Risk Framing: Zero thesis, refinancing fears, and long-term leverage confidence
00:30:05 - Bitcoin-Gold Ratio: Relative valuation and macro positioning
00:30:00 - M2 Money Supply Framework: Bitcoin adjusted for monetary expansion and debasement baseline
00:35:35 - Correlation Breakdown: Commodities spike, multi-strat deleveraging, and Bitcoin price pressure
00:40:07 - Private Credit Liquidity Risk: Redemption halts, digital credit transparency, and STRC durability
00:47:08 - Preferred TAM Expansion: Capital stack opportunity size
00:49:14 - Supply Convergence Model: Strategy vs remaining Bitcoin issuance
00:48:50 - Bitcoin Supply & AI Shock: Issuance math and exponential disruption
00:58:00 - AI Disruption Wave: Cost collapse, software commoditization, and capital flight to Bitcoin
01:04:25 - Capital Market Disruption: AI acceleration compressing equity durability and IPO stability
01:08:39 - Digital Credit Track Record: STRC durability, liquidity edge, and goodwill risk exposure 01:12:24 - Strategy World 2026 Preview: True North event agenda and digital credit focus 01:16:15 - Strategy Capital Plan Debate: ATM runway, preferred issuance, and demand elasticity 01:19:28 - Stretch Distribution Focus: Digital credit education and execution phase
01:23:23 - Yield Spread Advantage: STRC vs stablecoins and capital stack strength 01:28:24 - On-Chain Capital Rotation: Stablecoin yield switch into STRC
01:30:24 - Regulatory & Exponential Convergence: Stablecoin policy momentum and AI-driven Bitcoin adoption
01:30:24 - Bull Market Convexity: Balance sheet structure and Bitcoin per share expansion 01:40:07 - Final Thoughts: Fiscal debasement and long-term Bitcoin conviction
Be part of the True North In-Side Event experience.
Tickets available here: 👉 https://luma.com/tnb4c26
Strategy World sign-up: https://www.strategysoftware.com/world26/register
Use discount code TrueNorth for 20% off your registration—just a little bonus for our True North community.
MSTR TRUE NORTH LINKS:
True North Website: https://www.mstrtruenorth.com
X: https://x.com/MSTRTrueNorth
🛒 MERCH: https://thehodlshop.com/collections/true-north
Youtube: @MSTRTrueNorth
MSTR Links: https://www.mstr-tracker.com https://saylortracker.com/ https://robinhood.com/us/en/stocks/MSTR/ https://www.strategy.com/
Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.
• True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.
Feb 19
1 hr 48 min
Video
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