In this episode, Charlie and Claire welcome ultra marathon runner, Sophie Power, as she shares her unique experiences around pregnancy and racing. Sophie caught the world's attention when a photo of her breastfeeding during the UTMB race went viral.She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact on her decision to run the UTMB race with her three-month-old baby.Additionally, Sophie discusses the stigmas and barriers women face in sports and as mothers, her advocacy work like she races, her struggles with regaining fitness after pregnancy, and the importance of setting personal and family goals. Sophie also shares her book recommendations to educate women about their bodies and their health as athletes.Highlights:Discussing the Iconic UTMB Race PhotoThe Story Behind the Viral PhotoPost-Pregnancy Training for a 106 Mile Mountain RaceThe Role of Women in Ultra RunningThe Impact of the Iconic UTMB Race PhotoBarriers for Women in SportsInclusive Changes in Race PoliciesBalancing Motherhood and Athletic GoalsContact Sophie Power: LinkedIn | WebsiteSophie Power is a remarkable British ultrarunner and a mother of three. Sophie's extraordinary journey in the world of ultrarunning has been a source of inspiration for many. Her fame skyrocketed when a photo of her breastfeeding her 3-month-old during the grueling 106-mile Ultra-Trail du Mont-Blanc (UTMB) went viral in 2018. This powerful image not only showcased her incredible determination but also highlighted the unique challenges faced by female athletes, especially mothers, in balancing the demands of endurance sports with family life. Sophie's experience has ignited important conversations about the inclusion and support of women in endurance sports, advocating for greater equality and facilities for mothers. Beyond her athletic prowess, she is a beacon of empowerment, encouraging women to maintain an active lifestyle for both physical and mental health. Despite the demands of motherhood and work, Sophie has recently returned to running postpartum and has released a film documenting her journey. In this episode, we delve into Sophie's experiences with racing while breastfeeding, her ongoing campaign for fairness in sport, and how she navigates the mental challenges of 24-hour races. Join us as we explore the resilient world of Sophie Power, a woman who runs not just races, but also a campaign for change in the world of sports.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected] episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Joe De Sena, founder and CEO of Spartan and obstacle racing pro, to discuss the importance of resilience in life, sports, and business.Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovative tactics for instilling resilience in his own family, which include extreme measures like hiring a personal Kung Fu master. Joe explains how his company Spartan has managed through the COVID-19 pandemic, emphasising the importance of community and maintaining a strong corporate culture.The conversation also delves into the booming popularity of obstacle races, highlighting the human craving for both challenge and connection, which has intensified in the digital age. The podcast closes with Joe sharing some influential books that have guided him along his path.Highlights:Resilience in Early Life and UpbringingResilience in Business and EntrepreneurshipThe Rise of Challenge Seeking in Modern SocietyThe Simplicity of Modern Life and Our Innate Desire for ChallengesThe Thrill of Obstacle Course RacingComparing Different Sports: Ironman, Ultramarathons, and Obstacle RacesThe Impact of COVID on Sports and CommunityThe Importance of Consistent Training and Injury PreventionContact Joe De Sena: LinkedIn | WebsiteToday's guest is Joe De Sena, founder and CEO of Spartan, the world-renowned endurance sports brand. Joe's journey from a working-class neighbourhood in Queens to the founder of a global fitness empire is a story of true resilience. After a successful stint on Wall Street, he moved to Vermont, discovering a passion for endurance events, leading to the birth of Spartan Race. Now a global community with over 10 million participants, Spartan includes various endurance brands like Spartan Trail and Tough Mudder. Joe is also a New York Times bestselling author, with his latest book focusing on building mental toughness in families. Join us as we explore the insights of a man who turned endurance into an inspiring business.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected] episode was sponsored by The Trusted Team and 4th Discipline

Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

Have you ever wondered how the heart rate can affect an athlete's performance? In our latest exchange, we team up with Dr. Phil Maffetone, a trailblazer in the field of endurance training and whole health, to shed light on this intriguing concept. Specifically, we dissect the foundational principles of the Maximum Aerobic Function (MAF) methodology, unpacking the complex relationship between heart rate, aerobic thresholds, and the delicate balance between aerobic and anaerobic training. As we navigate our conversation, we don't just limit ourselves to fitness. We unfold the significance of nutrition for athletes, debunk the long-standing myth of the calories in/calories out equation, and explore how overtraining can trigger an unhealthy accumulation of body fat. Dr. Phil Maffetone provides us with invaluable insights into the diet of our ancestors, the perils of junk food and refined sugars on performance, and the indispensable role of protein in strength training. We also delve into the surprising realm of music's influence on mental health and exercise.As we round off our enlightening discourse, we pivot from sports to business, drawing parallels between endurance sports and life and work lessons. We venture into app development, derive insights from Paul Larson's book on HIT training, and emphasize the importance of personalizing diets and training routines. Our journey concludes with an invitation to join Tribe Talk, a valuable email newsletter teeming with resources designed to enhance your sport, life, and business. Don't miss out on an episode brimming with insights from the mind of a maestro!philmaffetone.commaffetonemusic.comThis episode was sponsored by The Trusted Team and 4th Discipline

Journey with us as we take a fascinating excursion into the world of running, injuries, and recovery with our guest, the seasoned athletics consultant and physiotherapy chain co-owner, Blaise Dubois. His expertise shines through as we probe into the psychological intricacies of injury and the monumental role nutrition plays, as well as the ongoing debate around barefoot running. Hold onto your headphones as we unravel the concept of training with pain, and the intriguing possibility of optimizing performance beyond its limits.As we delve deeper into our conversation with Blaise, we expose the shortcomings of the widely accepted 10% rule of increasing weekly mileage and discuss the pivotal role of sleep in injury recovery. Shifting gears to elite athletes, Blaise enlightens us on the importance of training quality over quantity, leading us to question and redefine widely held beliefs. The mental game isn't forgotten, as we explore the empowering lens of positivity and the growth mindset, examining their impact on recovery and performance.Moving away from the tracks, we delve into Blaise's entrepreneurial journey, navigating the challenges of running a physiotherapy chain of clinics. We explore the concept of collective decision-making and the importance of work-life balance, with Blaise's candid and insightful reflections leading us to question our own approaches. From the importance of vacations to managing distractions and over-indulgence, get ready to glean a wealth of knowledge from our enlightening exchange with Blaise Dubois. Buckle up and tune in for an episode packed with wisdom, insights, and quite a few surprises!This episode was sponsored by The Trusted Team and 4th Discipline

Unleash the ultra runner within you in a fascinating conversation with James Poole, an iron man, and outdoor enthusiast. Embark on an enthralling journey as we delve into James' transformation from Ironman competitions to the thrilling world of ultra marathons. Be prepared to be inspired by James' riveting experiences racing in the Gobi Desert, engaging with the underground Speed Project, and tackling grueling self-supported ultra marathons. His tales of hallucinations and battling sleep deprivation shed light on the extreme mental and physical demands of ultra running.Let's sprint forward as we explore James's unique approach to ultra-running, which surprisingly emphasizes the significance of walking for long-distance runners. Get an inside track on his energy conservation strategies, safety measures, and coping methods for sleep deprivation. For those ready to take the leap into endurance sports, get ready to be inspired by James' book recommendation, 'Always the Runner.' For our final sprint, we pace into the evolution of James' global running community, Advent Running, birthed from a 25 Days of Exercise challenge. Feel the exhilaration of leading weekly running groups, partnering with brands, and navigating the pressures of being self-employed. We cap off our conversation with a stimulating debate on adventure running, breaking norms, and crafting new experiences. Lace up your running shoes for this electrifying exploration into the mind of an ultra runner!This episode was sponsored by The Trusted Team and 4th Discipline

Get ready to stretch your horizons! We've got an enlightening conversation with Evan Lynch, a noteworthy nutritionist and educator, who gives us a compelling look at the lesser-known topic of relative energy deficiency in sport (RED-S) in men. Drawing from his unique journey from being an Irish race walker to a respected voice in nutritional science, Evan provides a refreshing perspective on this crucial topic. This episode is layered with practical insights and academic expertise, all aimed at providing a comprehensive understanding of the psychological aspects that underlie optimal nutrition.Our journey begins with a fascinating exploration of the world of race walking, an Olympic sport that pushes the boundaries of physiology and requires the technical prowess of a hurdler. Evan gives us an unparalleled insider look at the significance of body composition for success in race walking and the biomechanics of the sport, making this a must-listen for any sports enthusiast. Our conversation then takes a turn into the world of RED-S, a form of malnutrition that's not often talked about, but can have serious implications on the hormonal balance, performance, and long-term health of athletes. Evan generously shares his personal experience with RED-S and offers strategies for athletes to increase their caloric intake and safeguard against this condition.As we round off our discussion, we explore the exciting intersection of technology and sports nutrition, including the use of Continuous Glucose Monitors (CGM) and AI in enhancing athletic performance. While we acknowledge the potential benefits of these technologies, we also delve into the potential pitfalls and anxiety that can arise from over-dependence on them. From understanding the context of glucose levels, to exploring the utility of apps like Nutritics, this episode is a comprehensive study on the evolving world of sports nutrition. Listen on as we challenge common misconceptions and provide practical advice to optimize athletic performance. You won't want to miss this deep dive into the world of sports nutrition.evanlynchfitnut.comLinkedIn: @evan-lynch-77b88b227Instagram: @elynchfitnutThis episode was sponsored by The Trusted Team and 4th Discipline

What does it take to go from a humble beginning to becoming a world's leading triathlete? Katie Zaferes, our guest for today, holds the answers. From her sunny family fun activity to her Olympic dream, Katie shares an inspiring journey filled with grit and determination. Brace yourself for a roller coaster ride as we discuss her crash in Tokyo and her amazing comeback to become a World Champion - all within two weeks! Her mental strategies including journalling, guided visualisations, and mantras play a pivotal role in her success. Get a firsthand account of her experience at the Tokyo Olympics and the anxiety she had to overcome. We also delve into how Katie balances motherhood with the challenges of a triathlon career. She shares her insights on goal setting, how she uses books like Mind Gym and Atomic Habits for mental preparation, and her tips for travel, including managing jet lag and making travel painless. Tune in to this enlightening conversation with Katie Zaferes and discover what it takes to be a leading triathlete!www.triathlon.org/athletes/profile/katie_zaferesInstagram: @kzaferes6This episode was sponsored by The Trusted Team and 4th Discipline

Prepare for an exhilarating journey as we traverse the captivating world of adventure racing, obstacle course racing, and ninja competitions with none other than Ian Adamson, a Guinness World Record holder and the reigning Ninja World Record holder. We'll immerse ourselves in the adrenaline-filled tales of global competitions, and the triumphant victories of Team Nike. From the formats of endurance events, the world's top races, to Ian's incredible story of transformation - this conversation promises to be nothing short of riveting.Next, we'll venture into the breathtaking landscapes of New Zealand as we inspect one of the world's toughest adventure races, Godzone. Let's unravel its evolution and understand why this region has become a hotspot for such daring escapades. We'll also have an in-depth discussion about the critical role of sleep in endurance racing, taking cues from Ian's 2006 Adventure Race World Championship experience. The importance of safety guidelines, the necessity of an international governing body, and the onus on event producers for competitors' safety will also be addressed in this enlightening discussion.Lastly, we'll demystify the complexities of fueling for endurance events. From the benefits of stored body fat, the limitations of carbohydrates, to the intriguing insights from Timothy Noakes' revolutionary book, 'The Big Fat Surprise' - we leave no stone unturned. And before we wrap up, we'll explore the health benefits of adventure racing, the importance of posture, and even touch upon the impact of daylight savings on mortality rates. Brace yourselves for an engaging, informative, and enlightening dialogue with Ian Adamson!ianadamson.comFacebook: @ian.a.adamsonInstagram: @ian.a.adamsonThis episode was sponsored by The Trusted Team and 4th Discipline

Having been a former Canadian International Alpine ski racer, Raya Usher understands the intensities, pressures and physiological demands that are placed on athletes no matter what level they are competing at. Will Usher, her husband, is a full-time coach and has been coaching Triathlon for 21 years now and has guided over 200 athletes to GB Age Group success with numerous Top 10, podiums and champions across the whole range of ITU World, European, IRONMAN and Challenge Family races along the way. Together they have built Precision Coaching to become one of the UK's top triathlon coaching businesses, so I wanted to chat to them about how they are using AI to improve their coaching proposition, what Raya has brought from the world of international skiing into multi-sport, and how they are using a Pool School to improve swim times. Precision Coaching.co.ukFacebook: @precisiontriathloncoachingInstagram: @precision_race_teamThis episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline