It's an irony that customers are the most under rated part of many of the companies directly dealing with customers! Irony, right ? They are so utterly self absorbed in their own egoistic roller coaster that the customer is no more visible to them. It's almost a recipe for disaster! In the episodes that ensue in this podcast we will look at ways how the most critical aspect of any business, customer, is treated and how they ought to be treated! While it is no rocket science and just basic common sense, people seem to be blind towards it. Let's begin the journey to the customers' heart.