Show notes
Wellness has been one of the fastest-growing categories in travel for the better part of a decade. What started as a forgotten gym, a yoga mat, and a "heart-friendly" room service menu has evolved into a $6.8 trillion global industry — and for a growing share of travelers, wellness isn't an amenity anymore. It's the entire reason for the trip. This episode traces that arc from spa to ecosystem, unpacking how wellness went from a niche, prescriptive fix-what's-broken offering to a mainstream m...

