Trapital
Trapital
Dan Runcie
Follow The Money: EVEN, Duetti, and The New Deal Stack
42 minutes Posted Feb 20, 2026 at 11:42 am.
Why J. Cole Uses EVEN
EVEN-UMG Deal, Explained
Clearing the Rumors
Duetti’s Equity vs. Debt Stack
What a typical Duetti deal looks like
Catalog Marketing Playbook
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42:40
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Show notes
In music right now, the winners aren’t just the artists with the biggest audiences, they’re the teams that control the infrastructure.
First, I sit down with Mag Rodriguez, CEO and co-founder of EVEN, to break down how Even became a key part of J. Cole’s The Fall Off rollout, from exclusive drops and direct-to-fan sales to tour presales and fan community features designed to keep people coming back.
Then, I’m joined by Lior Tibon, CEO and co-founder of Duetti, to unpack the financial plumbing behind catalog deals: how Duetti raised $200M, why equity and debt get used differently, and how data, underwriting, and marketing operations power the rights-acquisition machine.
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