Trapital
Trapital
Dan Runcie
Elliot Grainge on Atlantic’s Future, AI, and Selling 10K Projects
20 minutes Posted Sep 18, 2025 at 10:00 am.
The New CEO
Selling 10K Projects
Adapting 10K Playbook to Established Stars
The AI Generation
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Show notes
We’re kicking off our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Elliot Grainge, CEO of Atlantic Music Group.
This was Elliot’s first public talk since becoming CEO in October 2024.
We discuss his response to the fanfare around the Warner Music Group transition, Elliot’s experience selling 10K Projects, and adapting the 10K playbook for superstars like Bruno Mars and Ed Sheeran. We dig into Elliot’s view on leadership, entrepreneurship, and the future of AI.
Listen in for our Chartmetric Stat of the Week.