Trapital
Trapital
Dan Runcie
Why Artist Development Matters More Than Ever
32 minutes Posted Jun 12, 2025 at 7:00 pm.
AWAL Business Model
Artist Development Focus
Sony’s Acquisition of AWAL
Global Expansion and Team Building
Industry Insights and Future Outlook
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32:57
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Show notes
We’re joined by AWAL CEO Lonny Olinick. In the episode, we broke down why artist development still matters, how AWAL merges traditional record label services with its distribution business, giving artists creative freedom, global reach, and real ownership to AWAL’s artist-first approach often beats major label deals, what it means to be part of the Sony Music family, and how the future of music is being rewritten—deal by deal.
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
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