Salespeople are always looking for a competitive edge. Understanding the psychology of why and how people buy can give you insights that will allow you to better meet the customer's (or client's) needs and help you sell more.In this podcast, you'll gain insights into the buyer's mind for each of the seven steps in the buying process. Sales training industry expert, Ron Holm, and trained psychologist, Jon Halleen, have a fascinating covering the underlying thinking and motivation as you move through the process.Join Ron and Jon for this impactful learning experience and gain tips that will help you in your professional life and in your personal life as well.