Sara Sheehan’s guest in this episode is Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year award winner and the founder of LABOV Marketing Communications and Training. Barry LaBov shares his career journey with Sara, explaining how he learned through the jobs he held before coming to the position he’s in today. Barry’s book, The Power of Differentiation, speaks to the main focus of his company and Sara learns how Barry views every company as having a distinctiveness that sets them apart.