Sara Sheehan talks about how success in business is not accidental but the result of clarity, focus, and execution. Central to this journey is the idea of setting aspirational goals. Sara explores aspirational goals through the lens of cutting-edge neuroscience and practical business strategy to uncover how our brains respond to ambitious goals and how those targets stimulate the brain’s reward system. She details the balance of how challenging and feasible the goal should be to properly motivate us.