For our third episode of Transform it Forward, Paul sits down with Danielle Brown, Chief Marketing Officer of Points, to uncover the future of D2C marketing. Points is a technology organization dedicated to helping brands enhance and monetize their loyalty currencies and currently serves 60 of the world’s largest brands. 

Together, the two mention: 

1. Why brands need to consider customer reactions; 
2. How to get travel customers excited again, even when the future is shaky and uncertain; 
3. When to focus on equity vs. equality in partnerships;
4. Why leaders need to trust their teams, especially in volatile markets; 
5. How employee happiness correlates to customer satisfaction.