This week on Transform It Forward, Paul is chatting with Victor Lee, the former SVP of Marketing at Hasbro. Victor is a veteran in the customer experience space, having watched the marketing world evolve from the dot com boom to today’s focus on predictive, contextual targeting methods. During their conversation, Victor discusses four major themes:

1) What brands can do to offer a faster, more seamless online experience;

2) How operational excellence can be used as a unique differentiator for brands;

3) Why brands need to do to continually adapt and evolve to customer needs;

4) How to provide superior customer convenience.