Training Business ®
Training Business ®
Mark Garrett Hayes
Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services. Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries. Subscribe to the show right now for a fresh episode each week.
7 things I have learned from starting my facilitation business w/Leanne Hughes
Leanne Hughes is a trainer and facilitator based Brisbane Australia   She is also an experienced facilitator and host of the #first time facilitator podcast   I’ve asked Leanne on the show today to share 7 things she’s learnt since starting her own training business and facilitation business. It’s a great chat!   In today’s episode   Why you don’t have to stay busy all the time What constructive delusion means Why you need to be agile in your business How to ask for a great referral from clients Why social proof is King as a facilitator How to use LinkedIn to build relationships Where you can protect your time and energy Why are no screen day every week helps your mind We’re also going to mention some resources and great books you can check out to help your facilitation brand   #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer
Mar 25, 2021
46 min
How do I sell my training business w/ John Warrillow
As trainers, coaches and facilitators, we do what we love to do! I have always thought of training as a privilege. Do you agree? You help people to be the best that they can be and you do this through your programs and workshops.  But you don’t do it purely because you love it. You train and coach because it makes you money. It’s your business, right? Your business pays the bills and helps create the lifestyle you aspire to.  But will you do it forever? When will you take a sabbatical? When will you exit?  Many of us as trainers aren’t looking to the horizon. Instead, we are knee-deep in day-to-day delivery and design. So, let me ask you a hard question right now… Could your business survive without your for a day or a week (or even a year)? For many trainers and facilitators, the honest answer is ‘no’. If you are however interested in learning how to building a business you can sell on, you need to listen to today’s guest best-selling author and business-selling expert @johnwarrillow.   In today’s episode   What the freedom point for you is  Why you need to start thinking about your exit now Why generating recurring subscription revenue is key   What a buyer will look for when buying your business The mindset you need to create a business others want Some examples of training companies that sold for millions   This is a value packed episode so leave a rating, share the episode and subscribe to the show! Check out the episode now! #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Mar 18, 2021
37 min
How do I make my remote training radical w/ Joshua Davies
How is your remote training / facilitation going? What are the guidelines or ‘rules’ to move it from standard training to really radical learning? @Joshua Davies is today’s guest and he’s written a book on the subject called Radically Remote.  The timing is perfect, now that we as facilitators are delivering workshops from behind laptops, desktops and web cams. When your learners are meeting family, friends and holding meetings on Zoom, you know you have to be different. We can’t deliver training and facilitation like we used to. It’s time to rethink the quality of the learner experience and to stretch the paradigm. It’s time to get radical! In today’s episode   How to use technology to build authenticity Where to have better breakout sessions 5 ‘dont’s’ for a brilliant remote session How to gameify your facilitation session  What to do to creating learner ownership & momentum   This is a value packed episode so leave a rating, share the episode and subscribe to the show! Check out the episode now! #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Mar 11, 2021
34 min
How do I use drawing to help my clients w/Hannah Williams
Do you every draw when facilitating OR maybe you get your delegates to draw ?   How are your artistic skills?     My drawing skills are not the greatest but that’s no excuse not to draw.   As qualified facilitators, we know that adults need visual information to learn.   infographics, charts, mindmaps, sticky notes, wordclouds: these are all visual tools.    You can use them to bring your training to life.   But what about livescribing and richdrawing?   I had never heard of them until I spoke with today’s podcast guest, Hannah Williams.   Hannah works with clients to capture their spoken ideas and transform them into pictures.   She helps facilitators and consultants to offer a visual service to their workshops.   Unique, bespoke story graphs of customer journeys, strategic plans, the sky is the limit.    In today’s episode:   What is the value to you and your clients of offering powerful livescribing?  Why should you as a facilitator create visual information? How more than ever, remote facilitation needs images and pictures   Check out the episode now!   #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Mar 4, 2021
31 min
How do I use Miro for collaboration w/ Isman Tanuri
Businesses now have different expectations of training delivery.    Before the pandemic, your clients were happy to pay you to spend a day or a half-day on site with their people, right?     But you now have to deliver a training and facilitation experience under a completely different set of circumstances.   You and everyone else is behind a laptop screen or camera these days.    So because your customers are more open than ever before to remote collaboration, you need to master tools like Miro.   I was blown away when I first saw Miro in action!   My students were not expecting anything like it.   This is why we have Isman Tanuri, a Miro specialist on the show today!   Isman is going to help you get started with Miro so you can absolutely revolutionise your workshop delivery.    Check out the episode now!   #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Feb 25, 2021
31 min
How do I convert ideas into products w/ Cat Hase
You are a faciliator. You are a coach. You are a trainer.   You are an expert and you know your subject.    But do you design your own content? Your workshops? Your programs?   Can you design your own content?   Can you come up with ideas on your own?   Do you need help to translate them into a product you can sell?   A lot of us don’t find it easy to come up with ideas and to convert them into reality.   I am putting my hand up here!   So do you need help with that?   Today’s guest, Cat Hase helps people like you and me to come up with great ideas, co-create ideas and get them into a workable product.   Check out the episode now!   #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Feb 18, 2021
32 min
How do I create and share my business values w/ Mark Hughes
For a long time, I have meant to have a guest on to talk about values.   Not just personal values but professional values.   What are your business and personal values? How did you discover them? Why do they matter and why should you share them?   You might wonder what your values to do with your business.   The answer is that they matter a lot actually   Today’s guest is Mark Hughes who runs his own consultancy in the UK.   Mark left the corporate world as a consultant with McKinsey and decided to become a trainer working with social enterprises.   Listen now to find out how your values can have a significant influence on your choice of work and the success you enjoy.   This is episode 126 of the TB   #corporatetrainer #facilitator #facilitation #trainertalk #trainingbusiness #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Feb 11, 2021
45 min
How and why should I run a virtual round table?
According to Gartner only 17% of buyers’ time is spent speaking directly with suppliers. What this means is that the people who buy training, coaching and facilitation do so when you are not there. What they really want is to learn from people who are in the same job as them or the same industry as them. They want to learn from their peers, from industry leaders, from thought-leaders. What if you could facilitate an event where you get to learn exactly what your prospects and their peers are thinking? This is where running a virtual round table for your facilitation business comes in A virtual round table is not for your prospects and customers to learn from you It’s for your prospects to learn from each other and for you to learn from them. When the time is right, you can use this network and influence to help you sell your products and services. Check out the episode now!
Feb 4, 2021
30 min
How do I plan 2021 now w/ Annie Clarke
Have you plans for your business this year? Are they still in your head or have you written them down? Have you a list of goals and a clear idea of how you are going to achieve them? You need a system to decide your revenue goals, marketing goals, development goals and relationship goals.  Annie Clarke of Annies Training Company in the UK has a system which she follows every year. She launched her training business 6 years ago and has seen it grow  Annie now has help from virtual assistants and a team of associates who deliver on her behalf.    Today: Which valuable lessons she learned in the first 6 years Which method Annie uses to devise her goals How Annie’s ‘WOOP’ and ‘POOP’ system helps Which tasks she allocates to a VA to free her up How Annie got into the training business How Annie has managed to take every Friday off   Check out the episode now! #corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Jan 28, 2021
36 min
How we sell Microsoft training w/ Sheryl Newman
Today’s interview is with Sheryl Newman, Principal and founder of Appetite for Business, a Microsoft 365 Consultancy and #Training business based in Aberdeen in Scotland. Sheryl’s business has won training contracts for multinational vendors across multiple countries. She won leader of the year in technology in Scotland in 2018 and Business of the Year Scotland for a business more than 3 years old.  And Sheryl has been a finalist for the Great British Entrepreneur of the Year Award. But it’s the story of Sheryl and how she has built the business that’s really impressive.    Today: How Sheryl spotted an opportunity in the training market How she has built an award winning business in just 4 years How she has tendered for and won training contracts   Check out the episode now #corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment
Jan 21, 2021
30 min
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