Trade Tales
Business of Home, Kaitlin Petersen
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Lilse McKenna on building client confidence
58 minutes
Posted Dec 3, 2025 at 10:00 am.
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Lilse McKenna on the value of using hand drawn floorplans and elevations to present her ideas, why she’s turned to Substack as a creative outlet, and how she uses her sessions on The Expert to keep her problem-solving skills sharp.
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