Trade Tales
Trade Tales
Business of Home, Kaitlin Petersen
Why Ariel Okin believes all clients deserve ‘unfailing optimism’
57 minutes Posted Nov 19, 2025 at 10:00 am.
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Ariel Okin on why her firm doesn’t shoot every project, how a switch to hourly billing has made the firm more profitable and how her presence in the project process is changing as her businesses grow.