Trade Tales
Trade Tales
Business of Home, Kaitlin Petersen
How Studio Heimat went from a twosome to a team
57 minutes Posted Feb 1, 2023 at 10:00 am.
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Show notes

Even though Eva Bradley and Alicia Cheung Lichtenstein grew up halfway across the world (hailing from Switzerland and California, respectively) their first encounters within the walls of a lauded San Francisco design firm made it clear that they were destined to be working partners. After departing to start their own business, their two-person design process proved to be seamless. They’d fallen into a perfect rhythm—and yet, it was completely at odds with their ultimate goals of growing the business with the addition of new team members, all with their own working styles and responsibilities. As they soon discovered, disentangling from each other would be the best path to scaling up.

This episode is sponsored by High Point Market. 

LINKS
Studio Heimat
Kaitlin Petersen
Business of Home