Trade Tales
Trade Tales
Business of Home, Kaitlin Petersen
How Eche Martinez turned a small project into a big break
39 minutes Posted Apr 14, 2021 at 11:00 am.
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Show notes

Just as San Francisco–based designer Eche Martinez was putting the finishing touches on a small pool house project, he began to hear about the client’s master plan for redeveloping her 10,000-square-foot home. Before he had a chance to pitch himself for the job, he realized that he’d actually spent the past six months designing doing just that. The hands-on client who was obsessed with options put Martinez’s pragmatic approach to the test, but taught him to adjust his process to meet his clients where they are—and even let them come along to pick out slabs at the stone yard. It’s a story of finding value in the human factor.

This episode is sponsored by  The Shade Store and SideDoor.

LINKS
Eche Martinez
Kaitlin Petersen
Business of Home