Tourism Marketing Mastery
Tourism Marketing Mastery
Erik Hatterscheidt
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
70. The ‘Holy Crap’ offer
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Jan 9, 2024
23 min
69. Never discount - Use the cheesecake strategy instead
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Jan 7, 2024
12 min
68. Pricing for profit in tourism
Pricing strategies you should be considering going into 2024. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Jan 5, 2024
11 min
67. 10 Big marketing mistakes that drag a team down
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Dec 5, 2023
38 min
66. 3 Years Gone - Why I left and why I’m back now
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Nov 29, 2023
9 min
65. How to make the complex simple in your marketing
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Mar 7, 2021
17 min
64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Feb 13, 2021
1 hr
63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.  To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If you have a question for Erik, or would like to be featured on the show, contact him at [email protected] --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Feb 3, 2021
1 hr
62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at [email protected] To ask Erik a question or if you have a story you'd like to share on the podcast, email [email protected] --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Jan 27, 2021
1 hr 13 min
61. Building a Storybrand - Clarifying your message so guests will listen
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Nov 11, 2020
20 min
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