On this episode of the Totally Radvertising Podcast, Damian and Dallin are joined by Jay Davis, the founder and CEO of Pillow Cube. Jay shares his entrepreneurial journey and how his experiences drive his work as a founder and investor today. They talk about creating viral videos that attract customers by organically putting brands on the map. The trio also dissect a product ad and provide valuable, expert insights on what they would do to refine the advertising strategy. If you're looking to learn more about marketing to make the masses pay attention, this episode is a must-listen. Tune in to learn more! 0:00 Intro0:44 How Jay got started8:03 One thing that made a difference14:12 Balance the cost of creative25:05 Ad critique40:19 When to invest in creative"Creative is important. Messaging is important. The way you position your product is important." https://www.pillowcube.com/https://www.creatably.com/

Welcome to the Totally Radvertising Podcast, where we dive into the art and strategy behind creative advertising. Tune in each week as we sit down with some of the brightest minds in the industry: founders, CEOs, writers, directors, and creatives from the fastest-growing brands on the internet. Together, we explore the most innovative and bold decisions that made the biggest impact on their brand's success. From dissecting ads to analyzing what worked (and what didn't), we offer some of the best conversations on the creative process behind today's most memorable campaigns. Tune in to learn more about what's driving the future of advertising forward!