Top Shelf Integrity
Top Shelf Integrity
Beam Suntory | Soulfire Productions
They’re the best sales team in the business...the spirits business that is, and they’re going to show you how they do it. Top Shelf Integrity gives you an inside look at how the Beam Suntory On-Premise sales team maintains their best-in-class standards of excellence through a combination of service and responsibility... and a hearty shot of integrity.This podcast is by the industry for the industry.Through conversations with leaders at Beam Suntory, you’ll learn what it is that makes the On-Premise sales team the “go-to” sales team in the alcohol industry through tactical business and sales advice grounded in the team’s collective decades of experience. Business is changing by the second and the only way to stay ahead of the curve is to have a killer team by your side. With Top Shelf Integrity, you’ve got yours.
Why You Need to Leverage Consumer Insights with Christina Kollereb & James Melucci
Christina Kollereb is the Director of On-Premise Consumer Marketing at Beam Suntory for North America, and she is joined by the Director of Shopper Insights at Beam Suntory, James Melucci. In today’s conversation, they discuss the creative ways Beam Suntory helps their clients better understand what consumers are looking for from on-premise sites.
Jul 5, 2022
27 min
On-Premise Scale & Approach with Rachel Harris & Hiro Hayakawa
Rachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and Hiro Hayakawa is the Director of On-Premise Center of Excellence in the United States. Today, Rachel and Hiro talk about the role of On-Premise Portfolio Managers in scaling the On-Premise and their approach to building demand with their portfolio of brands.
Jun 21, 2022
25 min
The Evolving Hotel Channel with Rachel Harris & Lisa Nelson
Rachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and she is joined by the Senior National Account Manager for Hotels at Beam-Suntory USA, Lisa Nelson. In today’s conversation, they discuss where the hotel channel was before and during the pandemic and how it survived as the hardest hit sub-channel during COVID, along with what consumers can expect for the future of their hotel experiences.
Jun 7, 2022
23 min
East + West Marketing & Sales with Kathleen DiBenedetto & Charlie Takeuchi
Kathleen DiBenedetto is the Senior Director of Seed Brands, and she is joined by Atsushi “Charlie” Takeuchi whose expertise is the Whisky Highball. Charlie shares his journey in building the highball business from the ground up in the U.S. after his successful experience in Japan with the Highball Machine. Kathleen talks about building Sipsmith as a high opportunity brand in the U.S, and together they discuss the challenges, opportunities, and insights from their time in this business.
May 24, 2022
25 min
Proof You Can - Straight Up Self-Awareness
VP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Paula Erickson, SVP, Global, Chief Human Resources Officer, Beam Suntory. In today’s conversation from the video series “Proof You Can,” Rachel and Paula dive into why self-awareness is crucial to your success as a leader. They unpack the importance of listening to your employees' concerns and ways to gather their feedback to create meaningful action.
May 10, 2022
6 min
Mavens of Mixology with Christina Kollereb & Amy Probasco
Christina Kollereb is the Director of On-Premise Consumer Marketing for Beam Suntory, USA and she is joined today by Beam Suntory’s Regional Account Mixologist, Amy Probasco. Amy unpacks her career evolution in mixology and bartending, sharing the ways she continues to grow in her craft and stay relevant in an industry that is always shifting.
Apr 26, 2022
38 min
Brand Ambassadors: The Living Embodiment of a Brand with Dan Cohen & Adam Harris
Dan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Adam Harris, the Advocacy Manager for Beam Suntory. Today they unpack the dynamic role of a brand ambassador, the qualities that make up a great one, and the values they must uphold.
Apr 12, 2022
37 min
Proof You Can - Top Down Bottom Up
VP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Carlo Coppola, Chief Commercial Officer at Beam Suntory USA. Today’s conversation is an excerpt from the video series “Proof You Can,” where Rachel and Carlo talk about how change affects an organization, and how working across an organization, top down bottom up, is so important to that organization’s success.
Mar 29, 2022
6 min
Proof You Can - Safety Still
VP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Ken Ruff, VP of National Accounts of On-Premise Beam Suntory USA, and Emily Williams Knight, Chief Collaboration Officer and Executive VP of Industry Relations. Today’s conversation from the video series “Proof You Can” unpacks how consumers and employees can feel reassured about safety as we begin to return to restaurants and bars from the pandemic.
Mar 15, 2022
6 min
Proof You Can - Test & Learn
VP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Heather Boyd, the Managing Director of Beam Suntory USA’s Ready-To-Drink business, and John Horn, the Customer VP for Hotel and Regional Accounts of On-Premise Beam Suntory USA. Today’s sneak peek inside the video series “Proof You Can” explores the innovations they have brought to the table during the pandemic, like Cocktails-To-Go, and what goes into this level of problem-solving.
Mar 1, 2022
5 min
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