
Summary
Duke Harten from Shine-a-Stee discusses marketing strategies that are both effective and enjoyable. He shares his journey from freelance copywriting to his current role at Shine-a-Stee and how he found success on TikTok. Duke emphasizes the importance of creating content that he would want to watch and engaging with the community. He also talks about the impact of fun and playfulness in marketing, building a brand community, and his approach to influencer marketing. Duke discusses the power of episodic storytelling in marketing and the importance of being reactive and finding opportunities in the moment. He shares examples of collaborations with other brands, such as Shopify, and the positive impact it has on building brand equity. Duke emphasizes the importance of being friendly with other brands and fostering a sense of community rather than competition. He also encourages creators to make content that they find entertaining and let the audience come to them.
Takeaways
Create marketing content that you would want to watch.
Embrace fun and playfulness in marketing to engage with the audience.
Build a brand community by connecting with the audience on a personal level.
Influencer marketing can be effective, but focus on building an authentic brand rather than relying solely on influencers. Episodic storytelling is a powerful marketing tool that hooks and engages audiences.
Being reactive and finding opportunities in the moment can lead to successful content creation.
Collaborating with other brands can build positive brand equity and foster a sense of community.
Make content that you find entertaining and let the audience come to you.
๐ฒ Watch full episodes here: โ https://topshelfcreator.com/youtubeโ
๐ FREE course on positioning yourself as the go to person to work with:
๐ โ https://micdropmessage.comโ
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ โ http://topshelfcreator.com/itunesโ
๐ โ http://topshelfcreator.com/spotifyโ
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: โ https://www.instagram.com/kabrinaashley/โ
๐ TikTok: โ https://www.tiktok.com/@kabrinaashleyโ
๐ LinkedIn: โ https://www.linkedin.com/in/kabrina-ashley/โ
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: โ https://www.topshelfcreator.com/podcastโ
๐ฅ๏ธ Website: โ https://www.topshelfcreator.comโ
๐ Instagram: โ https://www.instagram.com/topshelfcreator/โ
๐ Facebook:ย โ https://www.facebook.com/topshelfcreatorโ
๐ TikTok: โ https://www.tiktok.com/@topshelfcreatorโ
๐ LinkedIn: โ https://www.linkedin.com/company/topshelfcreatorโ
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ โ https://www.topshelfcreator.com/joinโ
---------
CONNECT WITH KABRINA
๐ โ http://topshelfcreator.com/
Jun 20, 2024
46 min

SUMMARY
Ann Kaplan is a parenting expert that helps people create a life they love around their parenting. Ann and Kabrina talk through how parenting and communication technics can also be used in business. This is an episode you don't want to miss!
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
Jun 13, 2024
53 min

Summary
In this episode, Franklin Graves, an attorney specializing in technology law, discusses the legal implications of AI in the creator economy. He shares insights on copyright law, ownership of audience, and the use of generative AI tools in creative processes. The conversation delves into the challenges and considerations for creators using AI, as well as the legal complexities surrounding AI-generated content. The conversation explores the intersection of AI, content creation, and legal considerations for creators. It delves into the ethical and practical implications of using AI tools, the impact on intellectual property, and the importance of legal counsel for creators. The discussion also highlights the evolving role of AI in the practice of law and the need for responsible AI use in the creator economy.
Takeaways
Understanding ownership of audience and content is crucial for creators in the digital landscape.
The use of generative AI tools in creative processes raises legal and copyright challenges for creators.
Ideas themselves are not copyrightable, but the expression of those ideas in a tangible medium is protected by copyright law.
Creators need to carefully consider the use of AI in their creative flows and operational processes to ensure legal protection and ownership of their work. AI tools have the potential to enhance content creation but raise ethical and legal considerations for creators.
Creators need to carefully consider the use of AI tools to protect their intellectual property and maintain authenticity in their work.
Legal counsel and resources such as volunteer lawyers for the arts can provide valuable guidance and support for creators navigating the complexities of AI and intellectual property.
The evolving role of AI in the practice of law and the creator economy underscores the need for responsible AI use and ethical considerations.
๐ฒ Watch full episodes here: https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
Jun 6, 2024
52 min

Summary
The conversation explores the Canva Glow Up and its impact on entrepreneurs and creators. It delves into the strategies used by Canva to create excitement and community around the new feature, as well as the importance of shared experiences and community building for brands. The discussion also covers the significance of creating shared experiences for smaller brands, the value of meeting and engaging with the community, and the importance of serving and understanding the audience. Additionally, it addresses the need for a clear and concise value proposition, the significance of sustainable business growth, and the importance of aligning business activities with personal values.
Takeaways
Canva's unique approach to the Glow Up created excitement and community around the new feature.
Shared experiences and community building are essential for brand success and audience engagement.
Creating shared experiences is valuable for smaller brands, and meeting and engaging with the community is important for entrepreneurs and creators.
A clear and concise value proposition is crucial for audience understanding and engagement.
Sustainable business growth and aligning business activities with personal values are key for long-term success.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
May 30, 2024
33 min

Summary
Ryan Holck, a website and marketing expert, shares his insights on how to effectively tell your story and engage your audience on your website. He emphasizes the importance of understanding your target audience and the value you can bring to them. Ryan advises starting with a clear and concise hero section on your homepage that speaks directly to your audience's pain points and offers a solution. He also highlights the need for a strong call to action and the importance of smattering buttons throughout your website. Ryan encourages businesses to start with a minimal viable website and iterate from there, constantly refining and improving their messaging.
Takeaways
-Understand your target audience and the value you can bring to them.
-Start with a clear and concise hero section on your homepage that speaks directly to your audience's pain points and offers a solution.
-Smatter buttons throughout your website to encourage action.
-Start with a minimal viable website and iterate from there, constantly refining and improving your messaging.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
May 23, 2024
44 min

Summary
Jason Raitz, a professional speaker, shares his journey into the speaking industry and the importance of healthy and effective communication. He emphasizes the need for leaders to be heard and to be healthy and influential communicators. Jason discusses the impact of communication on relationships and workplace culture, highlighting the power of words, tone, and body language. He also addresses the challenges of communicating with different personality types and offers strategies for handling difficult conversations and setting boundaries. In this conversation, Jason Raitz and Kabrina Ashley discuss the importance of clarity in communication and how it can lead to stronger relationships and more impactful presentations. They explore the fear of public speaking and provide a template for creating clear and engaging presentations. They also touch on the power of humor and the need to be authentic in communication. Overall, the conversation emphasizes the value of preparation, research, and structure in achieving clarity.
Takeaways
Effective communication is crucial for leaders to be heard and to have influence.
Healthy and effective communication involves not only words but also tone and body language.
Understanding different personality types and communication styles can improve relationships and workplace dynamics.
Setting boundaries and addressing unhealthy communication habits are essential for maintaining healthy relationships.
Seeking a workplace with a healthy culture can support healthy communication and personal growth. Clarity is kindness in communication.
Preparation and research are key to achieving clarity.
Structure and templates can help in organizing thoughts and delivering clear presentations.
Authenticity and humor can enhance communication and engagement.
Fear of public speaking can be overcome with practice and preparation.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
May 16, 2024
53 min

Summary
In this conversation, Kabrina Ashley and Terry Weaver discuss the importance of working with remarkable humans, creating community, and finding fulfillment in life. They also talk about the upcoming event in Nashville and Orlando. The conversation highlights the need to break free from societal expectations and create one's own path. They emphasize the importance of finding alignment, seeking outside perspectives, and surrounding oneself with supportive and like-minded individuals. The conversation also touches on the power of obsession and the need to prioritize one's own desires and goals. The conversation explores the importance of community and finding like-minded individuals who support and encourage personal growth. It emphasizes the need to surround oneself with remarkable people who believe in the power of their own voice and talents. The hosts discuss the transformative experience of attending The Thing conference and the sense of belonging and connection it provides. They encourage listeners to embrace their uniqueness and pursue their dreams, highlighting the value of being part of a community that celebrates individuality.
Takeaways
Working with remarkable humans and creating community is essential for personal and professional growth.
Breaking free from societal expectations and creating one's own path leads to fulfillment and happiness.
Finding alignment with one's values and goals is crucial for success and satisfaction.
Seeking outside perspectives and surrounding oneself with supportive and like-minded individuals can lead to breakthroughs and new opportunities.
Prioritizing one's own desires and goals is important for personal growth and happiness. Surround yourself with remarkable people who believe in the power of your voice and talents.
Find a community that celebrates your uniqueness and supports your dreams.
Embrace the transformative experience of being part of a community that provides a sense of belonging and connection.
Don't settle for a small life; believe in yourself and pursue your passions.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
May 9, 2024
1 hr 13 min

Summary
In this episode of Top Shelf Creator, Cliff Ravenscraft discusses the impact of limiting beliefs on personal and professional growth. He shares his journey from podcasting to mindset coaching and explains how limiting beliefs can hinder success. Cliff defines limiting beliefs as thoughts that hold individuals back from achieving their goals and provides actionable steps to overcome them. He emphasizes the importance of surrounding oneself with supportive and empowering individuals. Cliff also encourages listeners to evaluate their path and determine if it aligns with their passions and values.
Takeaways
Limiting beliefs can prevent individuals from reaching their full potential and hinder their success.
Surrounding oneself with supportive and empowering individuals is crucial for personal and professional growth.
Evaluate your path and determine if it aligns with your passions and values.
Take action to overcome limiting beliefs by identifying them, understanding their origins, and replacing them with empowering beliefs.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
May 2, 2024
34 min

Summary
In this episode, Cody Towell shares his journey of balancing a nine-to-five job as a nurse while pursuing a career in music. He emphasizes the importance of viewing the job as part of the journey rather than a fallback plan. Cody discusses the challenges and sacrifices he made to pursue his passion for music, including setting boundaries and managing finances. He also shares his mission to genuinely connect with people and teach God's Word through music. The conversation highlights the growing desire for authenticity and community in the music industry. The episode concludes with Cody's exciting announcement of signing with Lulastreet Records. In this conversation, Cody Towell discusses the importance of authenticity on social media and the need to provide context and realness in our online presence. He emphasizes the value of highlighting life achievements with context and the struggles he faces with sleep and social media. Cody also shares his journey of pursuing sexual purity and the importance of humility and addressing pride. He addresses the issue of church hurt and deconstruction, advocating for genuine networking relationships. Cody provides insights into navigating the music industry and the importance of putting yourself out there and taking risks. He concludes by offering a free Bible study on his website.
Takeaways
View your job as part of the journey towards your passion, rather than a fallback plan.
Set boundaries and manage your finances to balance your job and pursue your passion.
Authenticity and realness are becoming increasingly important in the music industry.
Embrace the power of real daily life and recognize that God works in the ordinary moments. Authenticity and realness are crucial on social media, and providing context is important when sharing life achievements.
Struggles with sleep and social media can impact overall well-being and should be addressed.
Pursuing sexual purity requires daily battles and accountability from a supportive community.
Humility is essential in relationships and can be practiced by being most concerned with God's will and glory.
Church hurt and deconstruction are real issues that need to be addressed with empathy and a willingness to walk with others through their struggles.
Building genuine networking relationships is more valuable than superficial connections.
Navigating the music industry requires putting yourself out there, taking risks, and investing in the right opportunities.
๐ฒ Watch full episodes here:ย โ https://topshelfcreator.com/youtubeโ
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
Apr 25, 2024
59 min

Summary
Becca Berg, the founder and CEO of Dubsado, shares her journey of creating a client management system and the importance of client experience. She discusses the influence of American Sign Language on her communication skills and storytelling abilities. Becca emphasizes the need for authenticity in branding and the value of transparency in PR. She also highlights the significance of listening to users and taking their feedback into account. Finally, Becca talks about the importance of doing things differently and staying true to your brand, as well as the decision to take a pause to improve the platform. In this conversation, Becca Berg discusses the importance of getting back to your roots as a brand and staying true to your authentic self. She emphasizes the need to make hard decisions and not settle for mediocrity. The conversation also touches on the idea of knowing when to quit and recognizing when something isn't working. Finally, Becca shares her warning label, highlighting her passion for cleanliness and leaving every room better than she found it.
Takeaways
Focus on creating a seamless client experience in your business to enhance your brand and build strong relationships.
Authentic storytelling and transparent communication can help you connect with your audience and build trust.
Listen to your users and take their feedback into account to improve your product or service.
Stay true to your brand and do things differently, even if it means going against the grain.
Taking a pause and investing in improving your foundation can lead to better long-term results. Stay true to your authentic self and don't lose sight of your brand's roots as you scale and grow.
If you sense that you're going down the wrong path, don't keep nibbling at it. Make the hard decision to change course.
Sometimes it's appropriate to quit if something isn't working. Don't be afraid to let go and try something new.
Becca's warning label would be about her passion for cleanliness and leaving every room better than she found it.
๐ฒ Watch full episodes here:ย https://topshelfcreator.com/youtube
๐ FREE course on positioning yourself as the go to person to work with:
๐ https://micdropmessage.com
Lastly, leave me a 5 โญ review on Apple or Spotify and Subscribe!
๐ http://topshelfcreator.com/itunes
๐ http://topshelfcreator.com/spotify
---------
MEET THE HOST KABRINA ASHLEY
๐ Instagram: https://www.instagram.com/kabrinaashley/
๐ TikTok: https://www.tiktok.com/@kabrinaashley
๐ LinkedIn: https://www.linkedin.com/in/kabrina-ashley/
๐ Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
---------
๐ง Podcast: https://www.topshelfcreator.com/podcast
๐ฅ๏ธ Website: https://www.topshelfcreator.com
๐ Instagram: https://www.instagram.com/topshelfcreator/
๐ Facebook:ย https://www.facebook.com/topshelfcreator
๐ TikTok: https://www.tiktok.com/@topshelfcreator
๐ LinkedIn: https://www.linkedin.com/company/topshelfcreator
---------
JOIN THE TOP SHELF CREATOR COMMUNITY
๐ https://www.topshelfcreator.com/join
---------
CONNECT WITH KABRINA
๐ http://topshelfcreator.com/
Apr 18, 2024
52 min
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