Stephanie Dennehy, Chief Marketing Officer at Cape Cod Five, joins Dan Marks on this episode to talk about some of the best practices for community banking. Stephanie has been in banking and financial services for 11 years and talks about the growth she has seen in her time in the banking industry. Some of the points we highlight in this episode are:  Stephanie’s background and experience as a digital leader  How Cape Cod Five expanded its leadership in business lending  How culture and brand mutually reinforce each other  How Stephanie’s marketing leadership has supported growth at Cape Cod Five  How the mission of expanding financial wellness informs the go to market approach  How the bank’s mission and values informed the key strategic decision to completely eliminate Overdraft fees  How Cape Cod Five is implementing P2P payment systems to

Top Quartile brings you part 2 of our special year end episode as we talk with a few of this year’s guests on the show about what kind of things they are keeping their watching as we go into 2023 and what key trends they are seeing, strategizing for, and are excited about in the coming year in the banking industry. Guests appearing in this episode and links to their original Top Quartile episode include:  Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union https://infusionmarketinggroup.com/podcast/tapping-growth-through-a-focused-strategy-w-janelle-herrera/  Kim Vogel, Board Director TriCo and TriplePoint https://infusionmarketinggroup.com/podcast/the-board-of-directors-perspective-on-growth-in-community-banking-and-fintech-w-kim-vogel/kim-vogel/  Tim Keith, Chief Executive Officer at Infusion https://infusionmarketinggroup.com/podcast/growing-deposits-at-attractive-cost-by-applying-advanced-data-analytics-with-tim-keith/  Douglas Scarboro, SVP of Federal Reserve Bank of St. Louis, Regional Executive Memphis Branch https://infusionmarketinggroup.com/podcast/helping-communities-thrive-and-fostering-payments-innovation-w-douglas-scarboro/

Top Quartile brings you a special year end episode bringing back guests from the past year to talk about some of the key lessons they learned in 2022 as well as some of the books they have read that have helped shape strategies in the banking industry. Guests appearing in this episode and links to their original Top Quartile episode include:    Kim Vogel, Board Director TriCo and TriplePoint https://infusionmarketinggroup.com/podcast/the-board-of-directors-perspective-on-growth-in-community-banking-and-fintech-w-kim-vogel/kim-vogel/  Rick Claypoole, Managing Partner at Infusion - The Value of Customer Data For M&A https://infusionmarketinggroup.com/podcast/the-value-of-customer-data-for-ma-with-rick-claypoole/  Douglas Scarboro, SVP of Federal Reserve Bank of St. Louis, Regional Executive Memphis Branch https://infusionmarketinggroup.com/podcast/helping-communities-thrive-and-fostering-payments-innovation-w-douglas-scarboro/  Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union https://infusionmarketinggroup.com/podcast/tapping-growth-through-a-focused-strategy-w-janelle-herrera/

Neil Stanley, the CEO of CorePoint and a former Bank CEO joins host Dan Marks to talk trends and best practices on liquidity management.  Neil has an extensive experience from his time working for a bank and running a bank as CEO as well as his current role at Corepoint.  Neil has a passion for diving deep in understanding all of the levers that influence deposit growth at a bank and an interesting perspective that may be a source of new ideas and inspiration for enhancing your strategy.     Trends across the industry related to liquidity management  The catalyst for shifts in balance sheet priorities and how to get prepared for what is coming  The balance sheet view compared to the customer view  The value of personalization in setting deposit pricing and processes  Updating processes and approaches for the mix of digital and personal channels  Key take-aways and best practices

Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:    What growth has been like recently at 1st Advantage  1st Advantage’s marketing strategy  How the 70-year legacy of community involvement builds the brand  Using data and analytics as a strong foundation for the entire marketing plan  Best Practices and lessons learned  Advice Amber would give to her younger self

Rilla Delorier, who sits on multiple bank and fintech boards, joins Dan Marks on this episode to discuss how banks can ensure innovation gets the proper attention at the board and management level.    Innovation from the perspective of a bank executive vs a bank board member  How Rilla filters and prioritizes key information Understanding the customer perspective to inform strategy  The importance of having people from different perspectives to spark inspiration  Key innovation areas of opportunity for community banks Avoiding the ‘twin traps’ of being too aggressive and too massive on a transformation program as opposed to not doing enough  3 key lessons learned by Rilla that would be helpful for bank management

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy that results in reaching funding goals and relationship growth goals at a lower total cost than other alternatives.    Macro trends from across peer banks and credit unions  Similarities and differences from prior rate cycles going back to the 1970s  Differences between relationship and prospect driven approaches  How personalized digital media changes the game  Key lessons learned and practical examples

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.   How OnTap Credit Union was founded What exactly is ‘beer culture,’ and how it relates to the credit union’s roots Where Janelle prioritizes the growth strategy Leveraging data analytics to inform strategy Engaging the community in unique ways Best practices at OnTap Credit Union Words of advice that Janelle would give to her younger self

Gentry Moyes, Head of Paid Media at Mountain America Credit Union, goes behind the scenes with Dan Marks to unpack the who, what, and why of the MACCEE award winning campaign that Mountain America recently wrapped up that used influencers to authentically promote the, 'My Style,' checking product.   Gentry's background and current role at Mountain America Credit Union What growth has been like recently at Mountain America Credit Union Winning the MACCEE award at the premier Marketing Association of Credit Unions MAC event How the campaign came together The spark of inspiration based on mountains of analysis Going behind impressions to track the impact of the campaign on actual sales results What is next for his award-winning campaign Key lessons learned on managing the full campaign lifecycle from idea to tracking Influencers:   The Food Nanny Cupbop Devinsupertramp Studio C

Jeff Keltner joins Dan Marks in this episode of Top Quartile to discuss credit, digital lending, and how to use data in new ways to expand access to credit. Jeff is the Senior Vice President of Business Development at Upstart and has a Computer Systems Engineering Degree from Standford.   Upstarts background and what need […]