In today’s #TogetherWeThrive​ podcast episode, Jon speaks with Elaine Atherton, a sales coach and podcaster who grew her direct sales business from an investment of £130 to £4,000,000.Elaine says there is so much more to a sale than the final transaction, and with so many pieces to put together, it’s not always easy to see––that’s where she helps.Key Takeaway:Getting crystal clear about your niche is vital, know your ideal customer profiles and the evolving role of a salesperson.Show Notes:Find out more about Elaine HereConnect with Elaine on LinkedinNeed some help with sales training? Let’s talk