Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Behind the Scenes of an Accidental Viral Campaign
24 minutes Posted Mar 4, 2025 at 10:00 pm.
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Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced.
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