Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy
May 14, 2025
6 min
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
May 9, 2025
15 min
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
May 2, 2025
9 min
Sharing Isn't Just Caring
This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. Privacy & Opt-Out: https://redcircle.com/privacy
Apr 25, 2025
14 min
The Influencers That Never Have a Scandal
Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
Apr 11, 2025
9 min
Tariffs and Trouble
How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. Privacy & Opt-Out: https://redcircle.com/privacy
Apr 4, 2025
8 min
Spendemic Slowdown
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. Privacy & Opt-Out: https://redcircle.com/privacy
Mar 28, 2025
15 min
Wish Upon a Star
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. Privacy & Opt-Out: https://redcircle.com/privacy
Mar 21, 2025
15 min
This Month in Meta Ads
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. Privacy & Opt-Out: https://redcircle.com/privacy
Mar 18, 2025
15 min
This Month in Google Ads
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. Privacy & Opt-Out: https://redcircle.com/privacy
Mar 11, 2025
8 min
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