To The Point with Marcus Amick
To The Point with Marcus Amick
Marcus Amick
We cut through all the noise to discuss what matters most, driving the world of automotive sales.
Kia: Marketing in Motion
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
Feb 15, 2023
20 min
Shifting Gears: NADA & Driving the Future of Auto Retail [Part 2]
In this episode of To the Point, we wrap up our biggest takeaways from the 2023 NADA Show, where we interviewed top industry leaders in auto retail. This episode – the final installment of our two-part NADA series − features Phil Langley, head of dealer network development for Stellantis; Natalia Giner, CEO of A2Z Sync; Mike Overfelt, a GM with Carter Myers Automotive; and Marco Schnabl, Executive Chairman of RockED.
Feb 8, 2023
14 min
On the Rise: Auto Insurance Rates in 2023
In this episode of To the Point, we delve into the rising cost of insurance rates, which is the focal point of a study, entitled The State of Auto Insurance in 2023 by ValuePenguin by LendingTree. Guest [Divya Sangameshwar, Insurance Expert & Spokesperson, ValuePenguin by LendingTree]
Jan 25, 2023
16 min
Deloitte on 2023 Consumers Auto Trends
Make no mistake about it – when it comes to understanding car buyers, going directly to the source is the best approach. In this episode of To the Point, we delve into the Deloitte 2023 Global Automotive Consumer Study, which surveyed a wide scope of consumers from around the world about their preferences when it comes to purchasing and servicing vehicles. We also examine the implications of the study as it relates to the future of marketing, selling, and servicing vehicles. Guest [Ryan...
Jan 18, 2023
25 min
Signs of the Times
Automotive retail is in the midst of sweeping change, which has become a major point of discussion throughout the auto industry. In this episode of To the Point, we delve into some of the factors driving that transformation and how it could all impact the business, with Steve Greenfield, author of the book The Future of Automotive Retail. Guest: [Steve Greenfield, CEO & Founder, Automotive Ventures]
Jan 11, 2023
24 min
Holoride Shifts Passengers Into ‘Motorverse’
Holoride – a company that offers a highly unique VR passenger experience – is one of the most buzzed about tech startups in the world of in-vehicle entertainment. From its groundbreaking platform to its Hollywood partnerships, the company has totally revolutionized the experience associated with riding in a car. In this episode of To the Point, we explore how Holoride is poised to help drive the Metaverse of car experiences, dubbed the “Motorverse.” Guest: Nils Wollny [CEO & ...
Jan 4, 2023
24 min
Looking Back: 2022 in Review
This past year included several defining moments for the automotive industry. But what were the most interesting and monumental things that impacted the business in 2022 and what effect will it all have on the auto industry in 2023? To assess those questions, To the Point elicited the insight of some leading auto insiders in the business in areas, spanning market analysis to new vehicle reviews. Guests: Various
Dec 28, 2022
21 min
Harman on the New World of Infotainment
The world of in-car infotainment is undergoing a major evolution, and Harman is playing a pivotal role in that transformation. But what will drive the next era of vehicle cockpit innovations? And how will it all play a role in the future of vehicle sales? We tackle those questions and more in this episode of To the Point, with Huibert Verhoeven, SVP of Digital Cockpit, Harman Automotive. Guest: Huibert Verhoeven [SVP of Digital Cockpit, Harman Automotive]
Dec 21, 2022
18 min
Buick Wildcat EV and Beyond
Among all the concept vehicles unveiled in 2022, the Buick Wildcat EV is arguably one of the most intriguing. The sleek, all-electric concept has quickly come to represent the future of the brand as it transitions into full electrification amid some notable market challenges. To get a clear understanding of exactly what the Wildcat EV Concept says about Buick, To the Pont talked to two of the key GM executives who are helping to drive the brand into a new era. Guests: Sharon Gauci [Exe...
Dec 14, 2022
15 min
Talking Tekion
Tekion has become one of the most buzzed about companies in automotive digital retail. But why? What is it about the tech company’s approach to the business that has driven so many to adopt its digital solutions? In this episode of To The Point, RockED talks one-on-one with Jay Vijayan, the CEO and founder of Tekion, exploring those questions and more. Guest: Jay Vijayan [CEO and Founder, Tekion]
Dec 7, 2022
22 min
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