I'm joined in this episode by David Mannheim, a leading expert on conversion rate optimisation and experimentation. David shares his views on whether experimentation inhibits or encourages innovation and creativity. We also also talk about a number of his other passions, including Disney, Manchester United and creativity more broadly.
David is a very engaging speaker who talks with authority and care for the topics than mean the most to him. It's a great listen. Enjoy!
You can connect with David at https://www.linkedin.com/in/davidleemannheim/ and find his musings at https://substack.com/profile/9872894-david-mannheim.

The purpose of data & insight is to make better decisions, with ex Sky executive, Tony Mooney

Hi, I’m Pete Denby, co-founder of Hyper Group. This is To Affinity and Beyond, a podcast that goes deep on customer insight, decision making and business growth.

We talk about the tools and techniques businesses use to understand their customers and make more intelligent decisions, featuring some of the most forward-thinking experts on data, social and managerial sciences.

If you’re interested in consumer behaviour and needs, how to translate insight into more effective, customer led decisions, and which companies are shining examples in space, this is the podcast for you.