In this episode I'm joined by my co-founders at Hyper Group, Adam Barrowcliff, Damon Bryan and Tom Hill. We discuss how to make effective decisions with data science, something we've all lived and breathed through our careers working in retail, consumer brands, data and analytics agencies.
We talk about the status quo, what stops retailers and brands using data science to inform their decisions and how they can overcome these challenges.
There are honourable mentions for Tom's mum and Dominic Cummings plus we debate the merits of a Covid-19 enforced change to how we buy drinks in the pub! Enjoy.

Does experimentation inhibit or encourage innovation and creativity?

Hi, I’m Pete Denby, co-founder of Hyper Group. This is To Affinity and Beyond, a podcast that goes deep on customer insight, decision making and business growth.

We talk about the tools and techniques businesses use to understand their customers and make more intelligent decisions, featuring some of the most forward-thinking experts on data, social and managerial sciences.

If you’re interested in consumer behaviour and needs, how to translate insight into more effective, customer led decisions, and which companies are shining examples in space, this is the podcast for you.